[Hiring] Manager, SEM @Marketbridge

Role Description

This is a remote role, required to work in EST hours with flexibility to work in PST as needed based on client needs.

The Search Engine Marketing (SEM) Manager owns strategy, execution, and performance of paid search programs. This role is responsible for driving measurable business outcomes, leading campaign strategy, and mentoring team members while aligning search efforts to broader marketing and revenue goals.

Key Responsibilities

• Develop and lead SEM strategy across Google Ads and other search platforms
• Oversee campaign structure, scaling strategies, and ongoing optimization
• Manage budgets, forecasts, and performance against KPIs such as CPA, ROAS, and revenue
• Translate business goals into measurable paid search strategies and execution plans
• Lead testing roadmaps including bidding strategies, audience targeting, and creative
• Analyze performance data and deliver insights to stakeholders and clients
• Collaborate cross-functionally with strategy, analytics, and creative teams
• Ensure accurate tracking, attribution, and data integrity across campaigns
• Mentor and support junior team members

Qualifications

• 4+ years of SEM / paid search experience
• Proven ability to manage and scale high-performing campaigns
• Deep expertise in Google Ads, including bidding strategies and optimization techniques
• Strong analytical and data interpretation skills
• Experience managing budgets and forecasting performance
• Ability to communicate performance insights clearly to stakeholders
• Experience in an agency environment
• Experience mentoring or managing team members
• Familiarity with CRM and marketing automation platforms

Benefits

• Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents)
• Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness
• 401(k) with a 3% company contribution (US Only), life insurance, long-term disability, and AD&D coverage
• A professional development fund ($500) and continuous learning programs to invest in your career
• Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts through Perkopolis