[Hiring] Manager, Retail CRM Programs @FreedomRoads, LLC
Mar 26, 2025 - FreedomRoads, LLC is hiring a remote Manager, Retail CRM Programs. 💸 Salary: $89,565.00-$134,295.00 annual. 📍Location: USA.
Role Description
We are seeking a Manager, Retail CRM Programs to help guide the CRM strategy and manage message execution for our family of retail brands. This role will be instrumental in driving meaningful results, helping transform Camping World’s CRM program from campaign led to customer first.
- Report directly to the Senior Director, CRM & Personalization
- High visibility with senior leaders across Camping World
- Responsible for building, deploying and reporting on retail email, SMS and direct mail messages
- Work closely with the Manager, RV CRM Programs to establish messaging continuity and optimize customer contact across business units
- Collaborate across teams, including Marketing Technology, eCommerce, Performance Marketing, Merchandising, IT and Operations
Responsibilities
- Increase the number of CRM contactable customers for Camping World’s retail portfolio of brands while maintaining/improving channel engagement and retention rates
- Optimize the customer contact strategy for CW Retail, driving incremental attributable retail conversions
- Execute and report on retail CRM tactics – inclusive of batch deployments and behavioral journeys across email, SMS and Direct Mail
- Manage the Retail CRM roadmap, executing comprehensive multi-channel initiatives while managing the scope, schedule and budget of these projects
- Use data and insights to inform and recommend CRM initiatives, including personalization opportunities, audience segmentation, contact frequency and arbitration/decisioning
- Partner with CW teams to facilitate the implementation of new features and data sets that improve CRM communications
- Ensure compliance with industry standards, security protocols, and regulatory requirements
Qualifications
- Minimum of 3 years of experience in CRM, preferably including successful management of CRM programs for a retail/B2C brand
- Proven track record of successfully managing marketing initiatives from conception through execution
- Strong leadership skills with the ability to motivate cross-functional teams and effectively collaborate with different stakeholders
- Hands-On experience with Salesforce Marketing Cloud and other industry leading CRM technologies
- Good understanding of CRM industry standards and regulatory requirements
Benefits
- Paid Time Off
- 401(k)
- Employee Assistance Program
- Good Sam Roadside Assistance
- Discounts
- Paid parental leave (if eligibility is met)
- Tuition Reimbursement (if eligibility is met)
- On the job training opportunities
- Comprehensive benefit package including medical, dental, vision and more for full-time associates
- Access to dental & vision coverage for part-time associates
General Compensation Disclosure
The pay range for this role considers several factors in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. A reasonable estimate of the current range is listed below.
Pay Range: $89,565.00-$134,295.00 Annual
Company Description
Camping World Holdings, Inc., headquartered in Lincolnshire, IL, (together with its subsidiaries) is America's largest retailer of RVs and related products and services. Our vision is to build a long-term legacy business that makes RVing fun and easy, and our Camping World and Good Sam brands have been serving RV consumers since 1966.
- Strive to build long-term value for our customers, employees, and shareholders
- Combine a unique and comprehensive assortment of RV products and services with a national network of RV dealerships, service centers and customer support centers
- Extensive online presence and a highly trained and knowledgeable team of employees
- Connect with our customers as stewards of the RV enthusiast community and the RV lifestyle
- RV sales and service locations in 42 states
Similar Remote Jobs
More jobs at FreedomRoads, LLC
-
Data Analysis $85,300.00-$127,900.00 annual USAMar 27, 2025
-
All others $93,800.00-$140,750.00 annual USAMar 20, 2025
-
All others $108,360.00-$162,540.00 annual USAMar 18, 2025
More Marketing jobs
-
Marketing competitive, based on experience and location USAMar 27, 2025
More jobs in USA
-
All others $37,850.00--$53,030.00 USAMar 27, 2025
-
All others $50,700.00--$71,100.00 USAMar 27, 2025
-
Software Development $61,630.00--$86,400.00 USAMar 27, 2025
Kickstart Your Job Search
Unlock 53,563 additional remote jobs, advanced search & email notifications
Too many emails? Declutter your inbox with Meco
Your home for reading newsletters
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
|
Salary
💸
$89,565.00-$134,295.00 annual
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 26, 2025
|
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
