[Hiring] Manager of Lifecycle Marketing @Nav

Role Description

Nav is seeking a Senior Manager of Lifecycle to own the strategy, execution, and operational management of lifecycle marketing. This role is responsible for building and optimizing programs that move customers to the next best step in their journey, with a strong focus on Free-to-Prime conversion, lifecycle engagement, and revenue impact. This role partners closely with Marketing, Product, Engineering, Data, and CRM stakeholders to ensure lifecycle programs are technically sound, well targeted, and measurable.

• Own lifecycle strategy and execution across email and Customer.io programs
• Improve Free-to-Prime conversion through onboarding, upsell, and re-engagement journeys
• Maintain healthy deliverability and strong lifecycle channel performance
• Partner with Data, GTM, Brand, Product, and Engineering on segmentation, data flows, and campaign execution
• Refresh, test, and optimize onboarding campaigns for Free and Prime users
• Improve targeting and segmentation for both Prime and Marketplace audiences
• Prioritize, organize, and oversee lifecycle work intake, deployments, and ongoing optimization
• Track performance across conversion, engagement, and revenue impact metrics
• Increase Free-to-Prime conversion through better lifecycle strategy, targeting, and onboarding optimization
• Maintain and improve lifecycle channel health, including deliverability, reporting, and execution quality
• Build a more effective and scalable lifecycle program through better segmentation, campaign optimization, and cross-functional coordination

Qualifications

• Deep lifecycle / CRM marketing experience
• Strong hands-on experience with Customer.io or similar lifecycle platforms
• Experience owning email strategy, execution, and performance
• Comfort working cross-functionally with Data, GTM, Brand, Product, and Engineering
• Strong understanding of segmentation, deliverability, and customer journey optimization
• Ability to balance strategy with hands-on execution in a lean environment
• Experience managing a team doing performance reviews mentorship

Benefits

• Competitive Pay
• Company Ownership
• Unlimited Vacation
• Benefits Day One
• 6 Weeks Paid Parental Leave
• Work From Anywhere
• Flexible Work Arrangements
• Free Telehealth and Telemental Health For All Employees
• Employee Networking and Events
• Community Network Groups (women’s, PRIDE, culture)
• Meaningful Perks and Rewards
• Learning and Development Opportunities
• Pet Insurance