[Hiring] Manager of Copy - Growth @ARMRA Colostrum

Role Description

We are seeking an innovative and results-oriented Manager of Copy - Growth to join our team. This role will focus on driving customer acquisition, engagement, and retention through compelling and conversion-focused copy. You will play a critical role in shaping the voice of ARMRA across growth channels, ensuring that our messaging is impactful, consistent, and aligned with our strategic goals.

• Growth-Focused Copy Creation:
  • Craft persuasive, customer-centric copy for growth marketing channels, including paid ads, email campaigns, SMS, landing pages, and product funnels.
  • Develop compelling headlines, CTAs, and messaging frameworks that drive measurable outcomes, including lead generation and sales conversions.
• Data-Driven Optimization:
  • Collaborate with the growth and performance marketing teams to test and iterate on copy, using insights from A/B tests and campaign metrics to refine messaging.
  • Analyze data to identify opportunities for improving campaign performance and ensuring alignment with ARMRA’s growth objectives.
• Multi-Channel Strategy:
  • Write engaging content for top-of-funnel (awareness) and mid-funnel (consideration) strategies, ensuring seamless transitions between customer touchpoints.
  • Balance short-form and long-form content creation across various platforms, from social media to email flows.
• Brand Consistency:
  • Serve as a guardian of ARMRA’s brand voice, ensuring consistency across all growth-focused content while maintaining an accessible and inspiring tone.
  • Work closely with cross-functional teams to align messaging with ARMRA’s scientific credibility and wellness-focused mission.

Qualifications

• 3-5+ years of experience in growth marketing copywriting, preferably within e-commerce or health/wellness industries.
• Strong understanding of performance marketing principles and experience optimizing copy for paid media, email, and SMS.
• Exceptional writing, editing, and proofreading skills with a balance of creativity and strategic thinking.
• Familiarity with marketing tools like Klaviyo, Attentive, or similar platforms.
• Ability to thrive in a fast-paced environment, managing multiple projects independently while staying responsive to team needs.
• Passion for health and wellness, with the excitement to communicate complex information in an engaging and accessible way.

Requirements

• A proven track record of driving growth through impactful copywriting, with a strong portfolio of conversion-focused content.
• The ability to blend data-driven insights with creative storytelling to craft compelling messages that resonate with target audiences.
• A collaborative mindset and the ability to thrive in a fast-paced, startup environment.
• Passion for health and wellness, with the capability to communicate complex concepts in a relatable and engaging way.

Company Description

ARMRA® was born from a near-fatal health crisis that forced its Founder & CEO, Dr. Sarah Rahal, to uncover what modern life has stolen. Your body isn’t broken—it’s brilliantly designed for strength, resilience, and vitality. ARMRA Colostrum™ is nature’s original blueprint with 400+ bioactive nutrients that restore what modern life strips away.

• Builders, not passengers – We take ownership, thrive on momentum, and embrace challenges.
• Resilient and resourceful – We find a way forward, even when the answer isn’t obvious.
• Mission-driven – We believe in what we’re building and are passionate about making an impact.
• Direct and constructive – Feedback is a gift, and we embrace it to grow.
• ONE ARMRA – We succeed together, as one team.