[Hiring] Manager, Marketing Strategy & Analysis @Retail & Hospitality Information Sharing & Analysis Center, Inc

Role Description

The manager of marketing strategy & analysis reports to the vice president of membership and marketing and is responsible for overseeing the promoting and the analysis of engagement of Core Members. The individual works closely with the director of marketing & communications to ensure strong engagement within Core Membership.

Duties and Responsibilities

• Marketing Functions
  • Ownership of event marketing programs to ensure robust attendance.
  • Support other marketing and engagement efforts including the use of social media.
  • Create and manage marketing plans and calendars aligned with organizational goals and events.
  • Create and execute marketing campaigns for RH-ISAC events, including:
    • Summit
    • Regional Workshops
    • CISO Forums
    • Dinners
    • Fraud Forums
    • Other in-person and virtual programs
  • Promote events across RH-ISAC's channels (website, newsletters, member portal, calendar, emails, LinkedIn ads, social media posts, Slack, etc.).
  • Manage event marketing kits, timelines, and reporting.
  • Monitor and engage with RH-ISAC’s community on LinkedIn and other platforms.
  • Write and produce bi-weekly email newsletters.
  • Assist with Associate Member marketing and tracking entitlements execution.
• Analytical Functions
  • Oversee marketing analytics and reporting of individual member engagement and satisfaction.
  • Track KPIs for campaign performance, event registration, and conversion metrics, including managing UTM links and Google Analytics.
  • Use AI-driven analytics to understand, measure, and improve RH-ISAC individual member company engagement, participation, and utilization of member benefits across programs, platforms, and communities.
  • Translate complex engagement and member usage data into clear, actionable insights for Membership, Marketing, Events, and Leadership teams.
  • Leverage AI-assisted insights and reporting outputs to identify patterns in the member journey across RH-ISAC programs, platforms, events, and collaboration channels.
  • Analyze usage data of Core Member benefits (e.g., intelligence sharing, alerts, research, working groups, events) to assess value delivery, adoption trends, and member sentiment.
  • Leverage data-driven behavioral analytics to develop member personas and other representational techniques to inform targeted engagement strategies and personalized value propositions.
  • Partner with Engineering & Analytics to develop and refine engagement scoring models and segmentation frameworks to distinguish highly engaged, moderately engaged, and at-risk members.
  • Use predictive analytics to identify early signals of declining engagement and recommend proactive retention or re-engagement strategies.
  • Partner with Intel, Membership, and Events teams to evaluate the effectiveness of existing member benefits and inform the development or prioritization of new offerings.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field and 5+ years of marketing experience.
• Familiarity with membership organizations, associations, or subscription-based value models preferred.
• Strong command of marketing strategy, campaign planning, analytics, and conversion optimization.
• Excellent analytical, project management, communication, and writing skills.
• Experience with Google Analytics, Higher Logic, Informz, Salesforce, Microsoft Office 365.
• Strong background in data analysis, statistics, or data science, with the ability to explain insights to non-technical stakeholders.
• Experience applying artificial intelligence tools, especially Slackbot and MS Co-Pilot to analyze customer, community, or member engagement data.
• Ability to balance strategic thinking with hands-on execution.
• Be extremely detail-oriented, deadline-driven, adaptable, and dependable.
• Embrace new challenges and thrive in a matrixed environment.
• Demonstrate your genuine desire and willingness to actively support your teammates.
• Be personable, professional, driven by a can-do spirit, and have a good sense of humor.
• Must be a self-directed professional who thrives in a collaborative, fully remote work environment.

Location and Work Environment

• Location: Remote
• Work Environment: The employee is expected to maintain a dedicated, distraction-free home workspace with reliable internet connectivity.
• Regular collaboration will occur via video conferencing, chat, and other digital communication tools.
• The role requires virtual meetings across multiple time zones.
• While the position offers flexibility, standard core working hours based on you and your supervisor's time zones will be established for availability and team coordination.
• Occasional travel is required.

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Ability to use a keyboard, mouse, and monitor for extended periods.
• Must be able to communicate clearly via video, phone, and written correspondence.
• Occasional lifting of light objects (up to 10 lbs), such as laptops or office supplies.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

To Apply

Interested candidates should submit a resume and cover letter. In your cover letter, please address the following:

• Why you are drawn to the RH-ISAC's mission and the retail and hospitality cybersecurity community.
• How your experience in marketing strategy, analytics, or member/community engagement has prepared you for this role.

Employment Type

Full-Time, Exempt

Compensation and Benefits

• Salary Range: $65,000-$75,000
• Benefits: The RH-ISAC offers full-time employees:
  • Medical, dental, and vision insurance
  • Flexible savings account (FSA)
  • Health saving account (HSA)
  • Short-term disability plans
  • 401k plan with a matching contribution if you make a “matched employee contribution” during the plan year

The RH-ISAC is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive workplace and consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected status.