[Hiring] Manager, Marketing Analytics @Shopperschoicecom Llc

Role Description

BBQGuys is looking for a Manager, Marketing Analytics, to be the analytical engine behind our performance marketing team. This is not a reporting-and-dashboards role, it’s a decision-enablement role. You will translate complex, multi-source marketing data into clear insights that drive channel investment, improve attribution accuracy, and connect media performance to revenue outcomes.

You will sit within the CAMP (Customer Acquisition, Performance Marketing) team, partnering closely with channel managers across:

• Paid search
• Paid social
• Email/SMS
• SEO
• Affiliates
• Display
• Amazon

You will also serve as the primary marketing stakeholder for our Enterprise Data team, ensuring the analytics infrastructure we build serves marketing decision-making needs. This role operates at the intersection of marketing strategy and data infrastructure. You’ll need to be fluent in both worlds and must be able to work with engineers on data pipeline questions in the morning and present channel investment recommendations to marketing leadership in the afternoon.

You will report directly to the Senior Director, Performance Marketing and maintain a dotted-line relationship with the Enterprise Data Team to ensure alignment on data infrastructure and governance. This is a single contributor manager role, without any direct reports (to start), but will be managing processes and systems.

Qualifications

• Minimum of 5 years of experience in marketing/media analytics.
• Retail or e-commerce background (2+ years).
• Enterprise web analytics expertise, with hands-on experience navigating custom implementations, evar/channel configurations, and data quality issues. Adobe Analytics strongly preferred.
• Working knowledge of multi-touch attribution (MTA) platforms.
• Strong command of reporting and data visualization tools (Looker Studio, Power BI).
• Familiarity with data aggregation and pipeline tools such as Supermetrics (Google Sheets and API Studio) or similar.
• SQL proficiency or equivalent query language; comfortable exploring and QA-ing data independently.
• Demonstrated ability to translate complex data into clear, action-oriented recommendations for non-technical audiences.
• Experience operating in a cross-functional environment with both technical (data/engineering) and non-technical (marketing) partners.

Requirements

• Lead analytics training and upskilling for CAMP team members.
• Serve as the internal expert on data interpretation, helping channel managers ask better questions and act on data faster.

Benefits

• Physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Sitting for extended periods of time, including, without limitation, in office settings, and during air travel.
• Computer use, with or without adaptable software.