[Hiring] Manager, Marketing @Intellijoint Surgical

Role Description

We are looking for a Manager, Marketing, to lead all downstream marketing activities at Intellijoint. This is a high-ownership role for a MedTech marketer who is equally passionate about brand quality and pipeline generation – someone who can build campaigns that convert, craft messaging that resonates, and ensure Intellijoint looks and sounds like the premium brand it is.

You will be the primary marketing lead for the US commercial team, owning demand generation, brand positioning, product collateral, and digital presence, while also supporting global markets and our OEM business unit (IJX).

As a snapshot, we are looking for someone who:

• Has strong MedTech marketing experience and can hit the ground running – this role leads from day one
• Knows how to build and run multi-channel campaigns that generate qualified leads for a field sales team
• Cares deeply about brand quality – the look, the feel, the voice – and holds the bar high on every touchpoint
• Understands digital marketing in the MedTech context and can strategically elevate Intellijoint's digital presence

Qualifications

• 5-10+ years of marketing experience in MedTech or medical devices: you understand the regulatory landscape, clinical stakeholders, and the VAC sales cycle
• Bachelor's degree in marketing, business, or a related field; an MBA is an asset
• Medtech experience is a requirement; experience in orthopedics and enabling technology is a strong asset
• Demonstrated track record in building and running lead generation campaigns: digital advertising, email, content marketing, trade shows, and ABM programs
• Strong brand sensibility with experience elevating brand quality, with a sharp eye for design and high standards for how a company presents itself
• Proficiency in digital marketing tools: marketing automation (HubSpot or similar), social media management (Buffer, Hootsuite, or similar), video editing tools (Adobe Premiere, CapCut, or similar), and design tools (Figma, Canva, or similar)
• Ability to write compelling copy and direct creative work: you can produce a strong first draft and give sharp, actionable creative feedback
• Experience developing marketing collateral: brochures, product one-pagers, case studies, videos, and digital assets
• Highly organized self-starter who manages multiple projects simultaneously and thrives in a lean, fast-moving environment

Requirements

• Design and execute integrated marketing campaigns (digital, email, events, content, paid) that generate measurable leads for US sales reps
• Develop and own marketing automation and CRM-integrated workflows to capture, nurture, and track leads through the funnel
• Develop and manage KPI dashboards to report campaign performance to leadership and continuously optimize programs
• Support sales reps with targeted account-based marketing and campaigns aligned to key territories
• Identify industry and partnership opportunities to build brand credibility and awareness in new territories
• Manage Intellijoint's surgeon advocacy and reference program, working with existing customers to create marketing content and campaigns that support sales objectives
• Own Intellijoint's brand positioning and messaging framework, ensuring every touchpoint is consistent and compelling
• Serve as brand steward: set and enforce standards for visual identity, tone of voice, and design quality across all channels
• Translate clinical, technical, and economic product value into clear messaging, content, and tools for the sales team to speak confidently with surgeons, hospital administrators, and other stakeholders
• Develop and maintain a library of high-quality product collateral, digital assets, sales tools, case studies, and white papers
• Lead the digital marketing strategy, including the website, SEO, LinkedIn, Instagram, TikTok, and other relevant channels
• Implement a content strategy that delivers a consistent brand narrative across all challenges
• Oversee the ongoing quality and performance of the website, ensuring content is current, on-brand, and optimized for conversion
• Manage social media presence with a focus on professional brand-building and HCP/surgeon engagement
• Manage paid digital advertising programs, working with external agencies or vendors as needed
• Work closely with US sales reps to understand field needs and ensure marketing programs are grounded in commercial reality
• Collaborate with the product team on go-to-market planning and product launch support
• Support global sales teams and the IJX OEM business unit with marketing assets and campaigns as priorities allow
• Contribute to annual business planning and manage the downstream marketing budget

Benefits

• 401k with employer match
• Mileage reimbursement
• Health/dental/vision package with premium stipend
• Wellness benefit
• Learning & development opportunities
• Paid vacation, personal days, and sick days