[Hiring] Manager, International Brand Marketing & Partnerships @The Hershey Company

Role Description

The Hershey International Team, which supports markets outside the United States, is building global brands and consumer-centered experiences through the Global Brand Office. In this role, you will lead the global Hershey's franchise and international partnership opportunities, working with U.S., regional, licensing, agency, and cross-functional partners to translate strategy into measurable business growth. You will serve as a trusted advisor on complex challenges and shape priorities across both near-term delivery and the three-to-five-year horizon.

What will you do?

• Lead and activate international brand marketing and partnership strategies, including major Brand Foundation workstreams (BF10).
• Translate consumer, category, competitive, and marketplace insights into clear growth platforms and business recommendations.
• Own delivery of the global Hershey's brand strategy and international partnership pipeline.
• Commercialize global platforms from ideation through execution in partnership with regional teams.
• Solve complex commercialization and project-delivery challenges by synthesizing information from multiple sources.
• Design and improve partnership processes and capabilities in collaboration with regional and licensing partners.
• Develop senior- and executive-level presentations for international, regional, and executive leadership audiences.
• Influence global cross-functional teams, work directly with external agencies, and build productive partnership relationships.

Qualifications

• 5+ years of relevant experience, aligned to Hershey's Manager-level standard.
• Experience within a leading CPG/FMCG company; partnership marketing or partnership execution experience is preferred.
• Demonstrated brand-building experience across insights, business reviews, equity and positioning, brand strategy, and creative/media development and execution.
• Experience developing and presenting brand strategies to gain alignment across stakeholders and senior leaders.
• Working knowledge of financial metrics and P&L fundamentals.
• Strong collaboration, communication, negotiation, and influence skills; solutions-oriented self-starter.

Requirements

• Bachelor's degree required.
• MBA or equivalent marketplace experience strongly preferred; internal Hershey experience may be considered in lieu of an MBA.

Benefits

• Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health.
• Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match.
• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable.
• Growth & Development: Career development programs, learning opportunities, and internal mobility.
• Benefits may vary based on role, location, and eligibility.