[Hiring] Manager, Digital Optimization @Facilities Management Express

Role Description

FMX is looking for a Manager of Digital Optimization to continuously improve the performance of our marketing digital experiences. This role is an opportunity to lead our SEO/GEO strategy, conversion rate optimization (CRO), and digital analytics initiatives.

You and your small, growing team will be responsible for driving qualified website traffic, improving conversion rates across the customer journey, and ensuring our digital ecosystem is measurable, scalable, and optimized for growth.

This is a high-impact role for someone who blends leadership, strategic thinking, analytical rigor, and technical execution.

Responsibilities:

• Own and execute FMX’s SEO strategy, including keyword research, on-page optimization, technical SEO, and monitoring/refinement
• Manage, mentor, and shape a digital optimization team
• Monitor rankings, traffic, and SERP behavior to continuously refine strategy
• Expand into emerging AI search paradigms (AI search, GEO, zero-click environments)
• Lead CRO strategy across key website journeys (demo requests, lead magnets, product pages)
• Design and run A/B tests and experiments to improve conversion rates
• Implement personalization and dynamic content experiences
• Analyze user behavior (heatmaps, session recordings, funnel analysis, usability tests) to identify friction points
• Partner with design and development to implement and iterate on improvements, advocating for a data-driven approach to design decisions
• Build dashboards and reporting frameworks for website and campaign performance
• Analyze campaign and channel performance to inform optimization efforts
• Define and track KPIs across the full funnel (traffic → engagement → conversion → pipeline)
• Work within tools like Google Tag Manager to implement tracking, events, and integrations and support system integrations
• Ensure data accuracy, consistency, and proper attribution across systems

Qualifications

• 4–7+ years of experience in digital marketing, growth, or optimization roles
• 1–3+ years of people management experience
• Strong experience with SEO and/or CRO in a B2B SaaS environment
• Strong communication and presentation skills
• Proficiency in digital analytics tools (e.g., GA4, Looker Studio, Microsoft Clarity)
• Hands-on experience with Google Tag Manager or similar
• Strong analytical mindset with the ability to translate data into actionable insights
• Familiarity with A/B testing tools and experimentation frameworks
• Background in UX or working cross-functionally with content managers, web designers, and developers

Requirements

• Experience setting up and working with advanced data analytics systems or data warehouses (e.g., BigQuery, relational databases)
• Experience with marketing automation platforms (e.g., Marketo) and CRMs (e.g., Salesforce)
• Front-end coding ability (JavaScript, HTML/CSS) for tracking, integrations, technical SEO knowledge, and implementing A/B tests and personalization
• Experience optimizing for AI-driven search and other emerging discovery channels

Benefits

• You’ll make a big impact: You’ll have significant influence over the direction of our product and the future of our company.
• Competitive benefits: 100% company-paid health, dental and vision insurance.
• Work from home: At FMX we are remote first, but you’re welcome to use our office as you need.
• Home office stipend: We’ll give you everything necessary to do your job (company sponsored laptop, headset, etc.).
• Generous PTO and UTO (unplanned time off) policies: If you’re sick, why should that cut into your vacation time?
• Flexible Schedule: We offer a flexible schedule to help you manage personal appointments.
• You’ll enjoy a collaborative culture and a close-knit team: We're a team of hard-working, high-fiving, friendly folks.

Company Description

FMX is founded and headquartered in Columbus, Ohio and develops a cloud-based, software-as-a-service facility maintenance and management product. FMX serves education, property management, manufacturing, and other markets and is one of the fastest-growing companies in its space.