[Hiring] Manager, CRM Operations and Enablement @Signet Jewelers

Role Description

The Manger, CRM Operations and Enablement will join a new team at Signet to focus on the implementation of strategy, governance, and operational framework for email and SMS across multiple brands. Projects will focus on key areas such as:

• List growth
• List hygiene
• Channel compliance
• New opportunities
• Advancements with AI
• Channel best practices

This role will partner closely with IT, MarTech, CRM brand teams, and external vendors. They will report directly to the Senior Director, CRM Strategic Operations and Enablement who will own the implementation of strategy, governance, and operational framework for CRM while playing a heavy role in developing the standards.

This role will lead projects that define strategic guidance, technical updates, operational structure, best-practices, and cross-functional coordination before hand-off to brand teams for execution or advancement. Depending on the nature of the project, the Manger, CRM Operations and Enablement will complete briefs, lead timelines, and launch emails.

The ideal candidate is a strong cross-brand operator who can connect marketing strategy, technology, process, data, customer experience, and vendor capabilities.

Qualifications

• Bachelor’s degree in marketing, business, communications, technology, analytics, or a related field required.
• Must have a minimum of 3 years of experience in marketing, with a focus on Email and SMS.

Requirements

• Experience working in CRM, marketing operations, and/or digital marketing strategy at scale, with direct experience in email and SMS channels.
• Experience working cross-functionally to improve CRM strategy, operations, and execution.
• Past retail experience preferred.
• Understanding of CRM, email marketing, SMS marketing, customer journey marketing, segmentation, personalization, automation, testing, and performance optimization.
• Experience in channel marketing execution, preferably in a fast-paced environment.
• Experience with email and SMS builds, deliverability best practices, and troubleshooting techniques.
• Understanding of CRM operating models, campaign workflows, governance routines, QA processes, intake models, prioritization frameworks, and execution best practices.
• Experience using data and research to identify and understand customer segments.
• Experience working cross-functionally with agencies to execute marketing campaigns.
• Analytics experience and the ability to use data to inform decisions.
• Excellent communication skills, with the ability to articulate concepts in a clear and concise manner.

Benefits

• Dynamic career paths awaiting you.
• Rewarding opportunities to impact the lives of others and inspire love.