[Hiring] Manager, CRM (Email Marketing) @Interview Kickstart

Role Description

What does the role entail?

• Design and execute targeted nurture sequences to re-engage leads from secondary lead magnets, aligned with overall marketing objectives.
• Drive stronger adoption of Salesforce Marketing Cloud (SFMC) and keep the team updated on new features.
• A/B testing, automation, and performance analysis.
• Create engaging email & WhatsApp content and design templates that resonate with our target audience.
• Analyze campaign performance metrics using tools like SFMC, providing insights and recommendations for improvement.
• Drive creative excellence to uplift the performance of campaigns.
• Monitor industry trends and best practices to continually refine and optimize our email marketing efforts.
• Monitoring and reporting of email campaign performance on a weekly, monthly, and quarterly basis.

Qualifications

• Bachelor's degree in business, marketing, or a related field. Master’s degree preferred.
• 5+ years of experience in a CRM growth marketing role, with a strong track record of managing CRM systems.
• Proven experience in developing and executing CRM strategies that drive lead acquisition and customer engagement in a B2C setup.
• Deep understanding of Salesforce Marketing Cloud platform.
• Exceptional analytical skills with a strong ability to interpret data and market trends.
• Outstanding leadership and interpersonal skills, with the ability to work collaboratively across teams.
• Excellent communication skills, with the capability to present strategic insights to stakeholders effectively.

Requirements

• Complete ownership; there is minimal management and extreme autonomy.
• High pedigree, high calibre team.
• Contribute directly to the success of the business & the top-line impact.