[Hiring] Manager, Content Strategy @Fresenius Kabi USA

Role Description

The Manager, Marketing Content Strategy, Cell & Gene Therapy Technologies (CGT), serves as the content strategy and scientific communications subject matter expert for the CGT portfolio. The role owns the development and execution of global content strategies that support portfolio positioning, customer engagement, commercialization objectives, and business growth. The position translates complex scientific, technical, product, and workflow information into clear, credible, and differentiated messaging tailored to priority customer and stakeholder audiences. Reporting to the Director, Global CGT Marketing & Strategy, the Manager leads content strategy and development for global and regional campaigns, conferences, sales enablement, thought leadership, and customer communications.

• The role defines messaging frameworks, content priorities, and communication approaches that support product adoption, customer education, and commercial objectives across the CGT portfolio.
• The Manager serves as a strategic content advisor to various teams including Product Management, Commercial, Marketing, R&D, and more.
• The position leads complex cross-functional initiatives ensuring content is scientifically accurate, commercially relevant, differentiated, brand-aligned, and compliant.
• This position may be worked remotely in the United States.
• This position is not eligible for visa sponsorship either now or in the future.

• Salary Range: $120,000-130,000
• Position is eligible to participate in an annual bonus plan with a target of 10% of the base salary.
• Final pay determinations will depend on various factors, including experience level, education, knowledge, skills, and abilities.
• Our benefits and programs are comprehensive and thoughtfully crafted to ensure our colleagues live healthy lives and have support when it matters most. Benefits offered include a 401(k) plan with company contributions, paid vacation, holiday and personal days, employee assistance program, and health benefits to include medical, prescription drug, dental and vision coverage.

Qualifications

• Bachelor’s degree in Marketing, Communications, Life Sciences, Business, or a related field; advanced degree preferred.
• 8+ years of experience in content marketing, product marketing, scientific communications, downstream marketing, or related commercial communications within life sciences, biotechnology, medical technology, or biopharmaceutical industries.
• Demonstrated ability to translate complex scientific, technical, product, and workflow information into clear, credible content for technical and nontechnical audiences.
• Experience developing content for omnichannel campaigns, conferences, customer communications, sales-enablement materials, and digital channels.
• Knowledge of cell and gene therapy, bioprocessing, advanced therapies, or related markets preferred.
• Experience coordinating content review with scientific, Regulatory, Legal, Quality, and Corporate Communications stakeholders.
• Ability to travel up to 15%, including internationally as required.

Requirements

• Own and execute global content strategies aligned with CGT business priorities, upstream marketing strategy, portfolio positioning, value propositions, and customer needs.
• Serve as a subject matter expert for translating complex scientific, technical, workflow, and product information into clear, accurate, audience-appropriate content.
• Provide strategic content direction to internal subject-matter experts, agency partners, and external collaborators.
• Establish and govern global content plans, editorial calendars, asset priorities, and approval workflows.
• Set content quality standards and direct the review and optimization of materials.
• Lead content strategy and execution for complex global and regional campaigns, conferences, product initiatives, and customer-engagement programs.
• Define and guide the development of sales-enablement frameworks, presentations, technical materials, case studies, and customer-facing tools.
• Own messaging and content strategy for priority industry events.
• Establish structured feedback mechanisms with regional, commercial, and field teams.
• Serve as the functional content and messaging advisor to various teams.
• Define and govern portfolio positioning, messaging frameworks, value propositions, claims, and storytelling.
• Lead cross-functional content review and approval processes.
• Exercise independent scientific and commercial judgment to ensure external content uses supportable claims.
• Serve as a subject matter expert in CGT technologies, manufacturing and processing workflows, customer applications, and market dynamics.
• Translate market intelligence, customer needs, competitive developments, scientific advances, and emerging industry topics into content priorities.
• Lead the integration of Voice of Customer insights, market research, field feedback, and technical input into portfolio messaging.
• Provide content strategy and scientific communication direction for key-opinion-leader, customer, academic, and external-partner engagements.
• Lead complex, concurrent global content and campaign initiatives.
• Influence stakeholders across a global matrix organization.
• Establish content performance measures and evaluate content effectiveness.

Benefits

• Excellent salary and benefits package including medical, dental and vision coverage.
• Life insurance and disability coverage.
• 401K with company contribution.
• Wellness program.

Company Description

Fresenius Kabi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship, immigration status, disabilities, or protected veteran status.