[Hiring] Manager, Category Leadership @Campbell's

Role Description

The Manager, Category Leadership - Amazon will serve as the strategic category and analytics partner for Campbell's Meals & Beverages business at Amazon. This individual will develop a deep understanding of the Amazon shopper, digital path to purchase, competitive landscape, category performance, and portfolio growth opportunities. This position will translate complex data into clear, category-first recommendations that strengthen decision-making and support profitable growth.

This role combines core CPG Category Management capabilities with Amazon-specific expertise across digital discovery, assortment, content, conversion, pricing, availability, and innovation. The position is designed as an insights-led strategic partner that identifies opportunities, shapes strategy, and influences action through cross-functional collaboration.

This is a remote position. Open to all geographies.

What you will do...

• Category Strategy and Leadership
  • Serve as the category authority for Amazon, bringing a category-first, shopper-centered perspective to customer and internal recommendations.
  • Develop category reviews, business assessments, and strategic recommendations that identify growth opportunities for Amazon, shoppers, the total category, and the Campbell portfolio.
  • Translate eCommerce dynamics, including search, digital content, retail media, availability, and ratings & reviews, into actionable account strategies.
  • Serve as an Amazon digital category expert for Home Office and cross-functional partners, helping strengthen organizational capability and decision-making.
• Digital Shelf and Shopper Analytics
  • Analyze Amazon shopper behavior and the digital path to purchase, with particular emphasis on keywords, search visibility, findability, traffic, variation strategy and conversion.
  • Evaluate category and item performance using retailer, syndicated, panel, shopper, consumer, sales, and digital-commerce data.
  • Diagnose drivers of share, velocity, assortment, pricing, promotion, availability, content quality, and conversion, and recommend clear actions.
  • Monitor competitive activity and emerging eCommerce trends to identify risks, opportunities, and business implications.
• Assortment, Innovation, and Portfolio Optimization
  • Develop fact-based assortment and portfolio recommendations, including pack-size, multipack, bundle, and variety-pack opportunities.
  • Build persuasive incrementality and innovation stories for internal and external audiences, supported by clear shopper, category, and financial rationale.
  • Establish performance expectations for innovation and conduct post-launch assessments to identify learnings and recommended next steps.
  • Partner with Sales and cross-functional teams to prioritize opportunities with the greatest potential business impact.
• Performance Management and Storytelling
  • Build and maintain recurring dashboards, scorecards, and post-event analyses that convert performance data into actionable insights.
  • Create executive-ready and Amazon-facing presentations that communicate complex findings with clarity, confidence, and a compelling strategic narrative.
  • Provide analytical support for customer meetings, business reviews, annual planning, and strategic initiatives.
  • Manage multiple priorities and ad hoc requests while maintaining focus on the highest-value strategic work.
• Cross-Functional Partnership
  • Collaborate closely with Amazon Sales, Omni Commerce, Commerce Marketing & Strategy, Shopper & Consumer Insights, Revenue Growth Management, Brand Marketing, Supply Chain, Finance, and Data & Analytics.
  • Clarify or modify roles, responsibilities, and decision rights across functions to promote efficient ways of working and reduce duplication.
  • Build trusted relationships and influence stakeholders through strong business judgment, fact-based recommendations, and effective communication.

Qualifications

• Bachelor's degree in Business, Marketing, Analytics, Economics, or a related field.
• Six or more years of experience in CPG, Category Management, eCommerce analytics, shopper insights, customer analytics, or a related field.
• Strong analytical capabilities, including advanced proficiency in Microsoft Excel and the ability to interpret complex data sets.
• Demonstrated ability to translate data into clear, persuasive business stories and retailer-ready recommendations.
• Experience working with category, shopper, consumer, sales, retailer, or digital-commerce data.
• Strong written, verbal, and presentation skills, with the ability to tailor communication to customer, cross-functional, and executive audiences.
• Proven ability to collaborate across functions, manage multiple priorities, and contribute positively within a team environment.

Requirements

• Experience supporting Amazon within a CPG, retail, or eCommerce environment.
• Experience with digital-commerce platforms and tools such as Stackline and Pacvue.
• Proficiency with syndicated data and insights tools such as Circana, Numerator, Mintel, or Power BI.
• Familiarity with Amazon search, digital shelf, content, conversion, ratings and reviews, and retail media analytics.
• Experience in food, beverage, grocery, or shelf-stable CPG categories.
• Ability to travel approximately 10% to 20%.

Compensation and Benefits

• The target base salary range for this full-time, salaried position is between $112,700-$155,000.
• Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training.
• Total pay may include other forms of compensation.
• We offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment.