[Hiring] Link Building Specialist @Snezzi

Role Description

You own backlinks. For Snezzi, and for every client we serve.

• High-effort relationship-led link building (guest posts, partnerships, digital PR, expert quotes, podcast features).
• Systematic foundation work (directory submissions, profile creation, image and PDF distribution, citation building).
• Outreach end to end: identify targets, write the pitch, send it, follow up, close the link, track it.
• Build relationships with editors, founders, journalists, and operators that compound over time.
• Execution plus judgment: know which links are worth chasing and which will get a site penalized.

What you'll actually do:

• Build backlinks for Snezzi and across all client accounts (10-15 quality links per client per month on premium engagements).
• Run outreach end to end: research, pitch, follow up, close. Own the inbox.
• Build and maintain relationships with editors, founders, and writers. Turn one-off links into ongoing partnerships.
• Land guest posts, expert quotes, podcast features, and digital PR placements.
• Handle directory submissions, profile link building, image submissions, PDF distribution, and citation building at scale.
• Identify partnership opportunities: co-marketing, mutual mentions, resource page inclusions, brand collaborations.
• Track every link: domain rating, traffic, anchor text, context. Report on what's working.
• Spot toxic or low-quality links pointing at clients. Flag them. Get them disavowed.
• Stay current on what AI engines reward and penalize as ranking and citation signals shift.

Qualifications

• 2-4 years of hands-on link building experience.
• Knowledge of the full toolkit: outreach, guest posts, digital PR, HARO-style platforms, partnerships, directories, citations, profiles, PDFs.
• Adherence to whitehat practices; understanding of what gets a site penalized.
• Strong communication skills; ability to write effective cold pitches and follow-ups.
• Organized; capable of managing outreach at scale.
• Familiarity with Ahrefs, Semrush, or similar tools; ability to read a backlink profile and spot gaps.
• Clear writing style; ability to write short, specific content without filler.
• Bonus: prior agency experience, D2C or SaaS clients, or existing relationships with publications and creators.

Requirements

• Avoid reliance on PBNs, link farms, paid link networks, or anything that puts a client at risk.
• Do not equate "scale" with blasting templated outreach to 500 contacts without personalization.
• Willingness to run campaigns rather than just plan them.
• Comfortable with email, calls, or DMs with strangers.

Benefits

• Direct work with three second-time founders; no layers.
• Real client accounts from day one; outcomes you can point to.
• A growing category; link building for AI visibility is still being figured out.
• Remote, India-based work; focus on results rather than location.