[Hiring] Lifecycle Marketing Specialist @Pearster

Role Description

We are looking for a Lifecycle Marketing Specialist to join our growing team and develop data-driven marketing strategies that engage, retain, and nurture customers throughout their entire journey.

• Plan, execute, and optimize lifecycle marketing campaigns across email, SMS, push notifications, and other digital channels.
• Develop customer engagement strategies focused on acquisition, onboarding, activation, retention, and reactivation.
• Build and manage automated marketing workflows and customer journeys using CRM and marketing automation platforms.
• Segment customer audiences based on behavior, preferences, and lifecycle stages.
• Create and optimize personalized marketing campaigns to improve engagement, conversion, and retention rates.
• Coordinate campaign calendars, content requirements, and execution timelines.
• Conduct A/B testing to optimize messaging, subject lines, audience segmentation, and campaign performance.
• Monitor and analyze key marketing metrics, including open rates, click-through rates, conversions, retention, and customer lifetime value.
• Prepare performance reports and provide actionable recommendations based on campaign data.
• Collaborate with marketing, product, sales, and customer success teams to ensure consistent communication throughout the customer journey.
• Identify opportunities to improve marketing automation, customer engagement, and lifecycle processes.
• Ensure campaigns follow data privacy regulations, consent requirements, and email marketing best practices.
• Stay updated on CRM technologies, marketing automation tools, and lifecycle marketing trends.

Qualifications

• 2+ years of experience in lifecycle marketing, CRM marketing, email marketing, or marketing automation.
• Advanced English (C1) – excellent written and verbal communication skills.
• Strong analytical, communication, and problem-solving skills.
• Excellent time management and organizational skills, with the ability to manage multiple campaigns and deadlines.
• Proven experience developing and executing customer lifecycle campaigns.
• Hands-on experience with CRM or marketing automation platforms such as HubSpot, Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud.
• Strong understanding of customer segmentation, automated workflows, and personalized messaging.
• Experience conducting A/B testing and optimizing campaigns based on performance data.
• Knowledge of email marketing metrics, customer retention strategies, and conversion optimization.
• Ability to interpret marketing data and translate insights into actionable improvements.
• Strong attention to detail and a proactive, results-driven mindset.
• Ability to work independently and collaborate with international teams.

Benefits

• Work from anywhere with true flexibility and freedom.
• Earn in USD with compensation that matches your expertise.
• Recharge confidently with dedicated paid time off.
• Advance your career with fully covered international certifications.
• Access coworking spaces worldwide whenever you want a professional setup.
• Strengthen your English and expand your global reach.
• Connect and have fun with activities that unite our international team.
• Feel appreciated with personalized gifts and a thoughtful welcome kit.
• Grow our community and earn through our referral program.