[Hiring] Lifecycle Marketing Program Manager @Prophecy Technologies

Role Description

This role involves leading end-to-end lifecycle and loyalty marketing programs, from strategic planning and execution to performance measurement and optimization. The manager will develop customer engagement, retention, and reactivation strategies to drive usage, loyalty, and long-term customer value across platforms like Microsoft Rewards and Bing.

Key Responsibilities

• Lead end-to-end lifecycle and loyalty marketing programs from strategy, planning, and execution through performance measurement and optimization.
• Develop customer engagement, retention, and reactivation strategies that drive usage, loyalty, and long-term customer value across Microsoft Rewards and Bing.
• Present campaign strategies, business performance, customer insights, and recommendations to senior leadership, including Director, GM, and VP audiences.
• Analyze campaign performance, customer behavior, and engagement trends to identify growth opportunities and inform business decisions.
• Partner with Product, Analytics, Creative, Engineering, and Operations teams to deliver integrated customer marketing initiatives.
• Drive segmentation, personalization, experimentation, and customer journey optimization to improve program effectiveness and business outcomes.
• Own executive reporting, KPI tracking, and quarterly business reviews, translating complex data into actionable insights.
• Influence marketing strategy through strong stakeholder management, thought leadership, and customer-centric decision making.

Qualifications

• 10+ years of experience.
• Experience leading loyalty or membership programs such as Starbucks Rewards, Marriott Bonvoy, Hilton Honors, American Express Membership Rewards, Target Circle, Sephora Beauty Insider, Nike Membership, or Amazon Prime engagement programs.
• Demonstrated success creating and scaling customer retention, engagement, and loyalty initiatives.
• Proven ability to balance strategic leadership with hands-on execution in a fast-paced, data-driven environment.

Required Skills

• Journey Orchestration
• Loyalty Marketing
• Program Management
• Oracle PeopleSoft CRM Marketing

Preferred Skills

• Past experience in marketing for companies such as Starbucks, Sephora, Nike, Target, Chipotle, or Panera.