[Hiring] Lifecycle Marketing Manager @EverCommerce

Role Description

We're looking for a Lifecycle Marketing Manager to join the EverPro Marketing team, supporting Joist. Joist helps solo contractors and small, growing service businesses run and grow through easy-to-use tools for estimating, invoicing, payments, and job management. Our solutions help contractors save time, stay organized, get paid, and manage their businesses more efficiently.

In this role, you'll own lifecycle marketing initiatives that drive customer activation, conversion, product adoption, retention, and revenue growth. You'll work closely with Product, Product Marketing, Growth, and Data to translate business priorities and customer insights into meaningful customer experiences.

This role is ideal for a marketer who combines strategic thinking, analytical skills, and hands-on execution to build effective customer journeys and deliver measurable business impact in a Product-Led Growth (PLG) environment.

Responsibilities

• Customer Lifecycle Strategy & Growth
  • Own lifecycle strategy and experience direction across assigned customer journeys, segments, or products.
  • Identify opportunities to improve activation, conversion, engagement, retention, reactivation, and expansion.
  • Translate business priorities and customer insights into lifecycle initiatives with clear hypotheses and measurable outcomes.
  • Prioritize opportunities based on expected business impact, customer value, and feasibility, using data and directional estimates to inform decisions.
• Customer Journey Development & Execution
  • Design, launch, and optimize personalized customer journeys across email, push notifications, in-app messaging, and other relevant channels.
  • Define target audiences, customer needs, desired behaviors, segmentation, and behavioral triggers to deliver timely, relevant lifecycle experiences.
  • Manage evergreen lifecycle programs and support product launches, feature adoption, and growth initiatives.
• Performance Analysis & Experimentation
  • Design and execute experiments to improve lifecycle performance and business outcomes.
  • Analyze customer behavior, journey performance, and experiment results to identify drivers of success and opportunities for improvement.
  • Translate insights into actionable recommendations for ongoing optimization and growth.
• Cross-Functional Collaboration & Ownership
  • Partner across Product, Product Marketing, Growth, Payments, Data, Marketing Automation, and Creative teams to align lifecycle messaging with product experiences, customer needs, and business priorities.
  • Own lifecycle initiatives end to end, coordinating timelines, dependencies, and cross-functional execution while adapting to evolving business priorities.
  • Use customer insights and performance data to influence decisions, align stakeholders, and share learnings that improve lifecycle marketing effectiveness.

Qualifications

• 5+ years of experience in lifecycle marketing, customer marketing, growth marketing, or related roles.
• Experience owning customer journeys tied to measurable business outcomes, not just channel execution.
• Experience working in SaaS, subscription-based, or Product-Led Growth (PLG) environments.
• Strong analytical skills, including experience with segmentation, experimentation, and performance optimization.
• Experience working with marketing automation or customer engagement platforms.
• Proven ability to collaborate cross-functionally, manage multiple priorities, and independently drive initiatives.

Nice to Have

• Experience with Braze, Iterable, HubSpot, or similar customer engagement platforms.
• Exposure to subscription monetization, feature adoption, payments, upsells, or reactivation initiatives.
• Familiarity with behavioral event data, product analytics, and customer economics.

Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid.
• Robust wellness benefits, including an annual wellness stipend.
• 3 weeks of vacation to start, a paid volunteer day of your choosing, plus 2 floating holidays to celebrate anything of significance to you.
• Employee Stock Purchase Program.
• Registered Retirement Savings Plan (RRSP) with 4% company match.

Compensation

The target compensation for this position is $90,000 to $110,000 CAD per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.