[Hiring] Lifecycle Marketing Manager @Contour Education

Role Description

This is a remote position.

You own every external email and SMS sent to students and guardians, from enrolment through re-engagement. You report to the Chief Marketing Officer. They own marketing strategy and brand. Everything else on the communications calendar is yours.

The standard here is different in two specific ways:

• The way you write: a student welcome, a guardian welcome, and a 160-character class SMS all land differently, on purpose.
• You do not send what you are given if the information is missing or unclear, or it contradicts itself. You ask, then you chase until you get an answer. Then you send.

You start solo. This work currently sits across other people. You make it a dedicated function, and you turn one-off sends into journeys that run without someone watching them.

By the end of month three, you will have:

• Mapped the communications calendar across enrolments, onboarding, class updates, events, reminders, and re-engagement.
• Shipped the first automated enrolment-to-first-class journeys in HubSpot (student versus guardian, automated versus manual).
• Engagement reporting the CMO can read without asking.

HubSpot: email, SMS, and lifecycle automation live here. Keeping journeys, lists, and the calendar current in HubSpot is how Academics and Digital Operations see what’s going out without having to ask you.

Qualifications

• 4-6 years in lifecycle, CRM, or retention marketing, owning email and SMS end to end.
• Writing that is clear and human.
• Audience judgment: ability to distinguish what everyone needs from what only few people need.
• Organisation at volume: ability to run a crowded calendar without letting a send slip or duplicate.
• Automation thinking: ability to describe a HubSpot-style journey.
• Comfortable working across the India and Australia time difference.

Requirements

• Hands-on HubSpot (email, SMS, workflows).
• EdTech, tutoring, or another student-and-family audience experience.
• Experience in an international or multi-country company.

Benefits

• Fully remote, anywhere in India.
• Compensation is competitive and benchmarked to the role and your experience.
• Short application process: a screen, a technical assessment, a culture conversation with our People team, and a final interview with the Chief Marketing Officer in about four weeks.