[Hiring] Lifecycle Marketing Manager @Aeroflow Career

Role Description

As the Lifecycle Marketing Manager for the Mom & Baby Team, you will join a team of talented marketing professionals and play a pivotal role in shaping how our brand connects with hundreds of thousands of expectant and new parents each year through highly personalized, data-driven lifecycle campaigns. This is a highly collaborative role for a marketer who thrives balancing strategic thinking with hands-on execution—someone who enjoys developing lifecycle strategies, bringing them to life through thoughtful execution, and continuously optimizing performance based on data and customer insights.

Reporting to the Director of Brand Strategy & Marketing, you will focus on lifecycle email, SMS, and MMS campaigns—ensuring every message resonates deeply with moms from pregnancy through postpartum at every stage of their customer journey.

• Collaborate across six product verticals: Breast Pumps, Replacement Parts, Milk Storage Bags, Lactation & Perinatal Education, Pregnancy Support & Postpartum Recovery, and E-commerce.
• Blend strategic thinking, hands-on execution, creativity, and data-driven decision-making to build lifecycle programs that drive engagement, conversion, and long-term trust.
• Partner closely with MarTech for execution in Braze, ensuring lifecycle campaigns are effective, technically sound, and deliver measurable business results.

Primary Responsibilities

• Lifecycle Strategy & Email/SMS/MMS Campaign Ownership:
  • Own the strategy, execution, and performance of all lifecycle email, SMS, and MMS campaigns.
  • Proactively identify opportunities, develop strategic recommendations, and present data-backed solutions to improve lifecycle performance, customer experience, and business outcomes.
  • Define business priorities and desired outcomes for automated journeys in consultation with Marketing leadership.
  • Develop and maintain a detailed lifecycle marketing journey map across email, SMS, and MMS touchpoints.
  • Prioritize lifecycle initiatives based on business impact, customer value, technical complexity, and organizational priorities.
  • Drive segmentation and personalization strategies to deliver relevant, timely communications based on customer behavior and lifecycle stage.
  • Ensure lifecycle campaigns complement site experiences, landing pages, and broader funnel initiatives.
• Content Development for Lifecycle Channels:
  • Develop content strategy and write copy for lifecycle channels that resonate with moms at each stage of her customer journey.
  • Partner with Brand Marketing and Creative to ensure lifecycle messaging aligns with overall content themes.
  • Develop and optimize a portfolio of lifecycle templates and creative examples for continuous improvement.
• Platform & Data Management (Braze):
  • Own lifecycle marketing priorities in Braze, defining business requirements and campaign goals.
  • Partner with MarTech to scope, test, and launch automated journeys, dynamic content, and advanced segmentation.
  • Define requirements for tagging, triggers, and personalization logic.
  • Support migration of legacy campaigns into Braze, ensuring smooth transitions.
• Analytics, Testing & Optimization:
  • Lead the development of a robust testing framework to improve engagement and conversions.
  • Analyze performance data, customer behaviors, and journey insights to refine lifecycle strategies.
  • Own lifecycle campaign performance by continuously monitoring results and implementing optimizations.
  • Manage lifecycle KPI tracking and reporting in alignment with Marketing leadership priorities.
• Cross-Functional Collaboration:
  • Collaborate closely with Brand Marketing and E-commerce to ensure lifecycle campaigns reinforce integrated marketing campaigns.
  • Partner with Marketing, MarTech, Sales Operations, WebDev, and Consumer Insights.
  • Clearly communicate lifecycle strategies, recommendations, and performance insights to cross-functional stakeholders.
  • Support customer research initiatives to inform lifecycle strategies.

Core Competencies

• Data-Driven Consumer Centricity: Ability to analyze data and use insights to create consumer-focused lifecycle strategies.
• Creative & Strategic Balance: Blends storytelling and brand voice with performance-driven communication.
• Builder's Mindset: Takes initiative to identify opportunities and continuously improve lifecycle programs.
• Strategic Agility: Comfortable navigating ambiguity and adapting to changing business priorities.
• Curiosity & Continuous Learning: Naturally seeks to understand customer behavior and stays current on lifecycle marketing best practices.
• Collaboration: Excels at working cross-functionally with various teams.
• Results-Oriented: Sets clear goals, prioritizes effectively, and drives measurable business impact.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 4–6+ years in lifecycle/email/SMS marketing, with strong understanding of customer journey mapping and lifecycle strategy.
• Hands-on experience with Braze (or similar tools) including automated journeys, segmentation, and campaign migration.
• Proven ability to write compelling email/SMS copy and align messaging with brand voice and performance goals.
• Produces high-quality work with strong attention to detail.
• Skilled in designing and analyzing A/B or multivariate tests.
• Experience interpreting customer behavior and campaign performance using analytics platforms.
• Strong organizational and project management skills.
• Critical thinker with a builder's mindset who takes ownership from strategy through execution.

Benefits

• Make a Real Impact: Your work helps improve, extend, and even save lives.
• Fully Remote Role: Enjoy the flexibility of working from anywhere.
• Competitive Compensation: Highly competitive compensation package including health, dental, vision, life insurance, and 401K with company match.
• High-Impact Role: Work directly to support the company’s core revenue stream.
• Innovative Work Environment: Foster a culture of creativity and collaboration.
• Work-Life Balance: Enjoy a healthy work-life balance with PTO accrual from day one.