[Hiring] Lifecycle Marketing Manager @LOVB

Role Description

As the Lifecycle Marketing Manager, you will be part of a team that is focused on building and growing the direct and digital connections between LOVB Pro, our teams and our fan base. Specifically, you will be responsible for overseeing fan retention, journey management and monetization campaigns, to maximize lifetime value by using user behavior data to personalize, automate, and create impactful campaigns across email, SMS and other channels. This will require that the Lifecycle Marketing Manager work across the company, including its Pro League, Pro Teams, merchandising and other departments to deepen fan relationships, drive revenue, and enhance the overall fan experience.

Essential Duties and Responsibilities

• Own the customer lifecycle strategy and develop email, SMS and fan journey strategies focused on deepening and monetizing our relationships with fans.
• Leverage behavioral data and predictive models to segment audiences and deliver personalized experiences at scale.
• Lead the comprehensive email/SMS/marketing automation strategy to establish ideal cadence and messaging strategy across departments, including a comprehensive content calendar of messages, segments, and send timing.
• Serve as the liaison with the data team to advise on vital data connections between tools, as well as comprehensive segmentation strategy utilizing Ticketmaster, Shopify, web, and other engagement data.
• Analyze industry trends and monitor the competitive landscape to identify email and other marketing opportunities.
• Analyze customer data to identify trends and opportunities to optimize performance.
• Identify calendar moments to maximize the communication opportunities, and plan integrated promotional campaigns around key LOVB and team products.
• Write and package compelling email and SMS content for each segmented audience.
• Continually raise standards and create/improve the internal marketing process to increase the team’s efficiency and quality of execution.
• Manage the end-to-end email campaign execution, including audience segmentation, testing, delivery, measurement and A/B testing to optimize for open and conversion rates.
• Own the creative development process for email and SMS inclusive of writing and submitting creative briefs as well as handling proofing and project management of Lifecycle creative needs.
• Continually strategize tactics to grow and engage the database inclusive of lead gen/sweeps campaigns, fan engagement campaigns like All Star, and re-engagement campaigns for lapsed or disengaged fans.

Qualifications

• Sports or other live events email/SMS/marketing automation experience strongly preferred.
• Solid knowledge of marketing, advertising, retail management and media industry.
• Data-driven marketing philosophy designed to meet our fans where they are, and to balance relationship building with business priorities.
• Ability to create a learning agenda that the league and teams can use as a set of core KPI’s and best practices.
• Previous email/SMS/marketing automation software and marketing data analytics experience.
• Experience managing multiple teams or BUs’ communications, styles, brand identity, and voice.
• Experience leveraging behavioral data and predictive models to segment audiences and deliver personalized experiences at scale.
• Hands-on CDP, CRM, or other segmentation tool experience preferred.
• Enjoy and thrive working in a busy and dynamic environment.
• Ability to think on your feet and handle competing priorities.
• A proven problem-solver who also knows when to escalate potential issues and challenges.
• A collaborator with excellent communication skills.
• Must be a positive, proactive, and organized team player used to thinking outside the box.
• Highly energetic and scrappy approach with strong willingness to roll up the sleeves and bias towards action.

Education and Experience

• B.A. in Marketing, Business, Communications or related field preferred.
• 5+ years in a marketing function, targeting sports fans.
• Strategy in building, fan acquisition, performance and conversion marketing, ideally at a sports or live events property.
• Digital marketing & e-commerce experience as well as experience marketing live events on a ticket platform.
• Prior startup experience a plus.

Work Environment & Physical Requirements (Remote)

• Ability to operate a computer and use a keyboard, mouse, and video conferencing tools.
• Ability to clearly communicate via video, phone, and written channels.
• Occasional travel may be required for site visits and events.
• Reliable availability during normal business hours (approx. 9-5 Mon-Fri in the employee’s local time zone) with occasional availability needed on nights/weekends.
• Available to work non-standard hours, especially in-season, as required by the nature of sports & live events.