[Hiring] Lifecycle Marketing Manager @Pangaea

Role Description

We are searching for a Lifecycle Marketing Manager to lead the strategy and execution of Email and SMS. Reporting initially to the Sr. Director of Growth and Ecomm, but working closely with E-commerce, Growth, Customer Support, and Brand Marketing teams. This person will have the opportunity to generate and bring their ideas to life to ultimately drive growth and improve channel performance.

Role Summary:

• Own Email and SMS retention strategy across Lumin & Meridian, driving brand performance and revenue.

Key Responsibilities

• Execute all Email (Klaviyo) & SMS (Attentive) brief, builds, QA, segmentation, deployments aligning with market specific data privacy and regulations.
• Partner cross-functionally to align lifecycle marketing with brand strategy.
• Run continuous A/B tests (creative, offers, timing, segmentation, LPs) and drive actionable insights.
• Build and optimize audience segments to improve targeting and performance.
• Monitor program health (deliverability, engagement, list growth) and optimize sign-up flows.
• Set KPIs and reporting, making sure channel targets are met/exceeded.
• Act as lifecycle SME, identifying new opportunities and best practices.

Qualifications

• 2-4+ years hands-on Email/SMS experience (DTC or agency).
• Strong Klaviyo + Attentive expertise.
• Proven in lifecycle campaigns, segmentation, testing, and performance analysis.
• Highly organized, able to manage multiple brands/priorities.
• Strong communication + analytical skills.
• Proficient in Sheets/Excel + Slides.

Requirements

• Analytics tools (Amplitude, Sigma).
• Subscription business experience.
• Some basic HTML knowledge.
• CRM/data experience (flows, triggers, databases).
• PST timezone availability.

Benefits

• Time off: Pangaea recognizes 14 paid holidays per year. We also have 6 additional “Pangaea Fridays” throughout the year where employees can get a head start on their weekend and take the whole day off. Lastly, we have a flexible time off policy and trust our employees to take vacation when they need it!
• Staff discount: All staff members are given $100 of credit per month to use on Pangaea products so that they can try, own (and love!) all the products we sell.