[Hiring] Lifecycle Marketing Manager @Rallyware

Role Description

• User activation, engagement, and retention
• Design and execute campaigns that move users through key stages:
  • From first login to habitual engagement
  • From engaged user to paying customer
• Identify where users drop off or disengage and develop targeted messaging interventions to address it.
• Support lifecycle marketing across the full user journey:
  • Onboarding
  • Re-engagement
  • Milestone moments
  • Retention
• Support the platform flywheel:
  • Design campaigns that reinforce engagement on both the brand and retailer/seller sides
  • Understand how activity on one side creates value for the other
• In-product and lifecycle messaging:
  • Design and execute in-product communication campaigns:
    • Onboarding nudges
    • Feature announcements
    • Re-engagement prompts
    • Conversion triggers
  • Own and operate marketing automation and lifecycle messaging tools tied to user behavior signals.
  • Write clear, user-appropriate copy for in-product messages, push notifications, emails, and contextual prompts.
• Marketplace conversion support:
  • Work closely with the Marketplace PM to align marketing execution with the marketplace product.
  • Design campaigns and messaging that support user-to-customer conversion within the enterprise-approved marketplace experience.
  • Support upsell and retention messaging for paid users in the Direct Selling segment.
• Release and product communication:
  • Translate product releases into clear, structured communication for internal teams (Sales, CS, Support).
  • Own the internal release notes process: make new capabilities understandable and actionable for non-product audiences.
  • Maintain consistent product messaging across teams so everyone speaks about the product in the same way.
• Measurement and iteration:
  • Track key growth and engagement metrics and use them to prioritize where to focus campaign effort.
  • Run structured experiments: A/B tests on messaging, timing, segmentation, and offer framing.
  • Share results with the team in a way that drives decisions, not just reporting.

Qualifications

• 3–5+ years of hands-on experience in growth marketing, lifecycle marketing, or user engagement, ideally within a B2B SaaS or platform context.
• Comfortable with marketing automation tools and basic product analytics — data-literate and comfortable drawing conclusions from funnel data.
• Strong written communication: able to write for end users and for internal audiences, adjusting tone and clarity for each.
• Execution-oriented — moves fast, owns work end-to-end, and operates well without heavy direction.
• Able to work cross-functionally without formal authority: aligns with PMs, designers, CS, and Sales as a collaborator, not a gatekeeper.
• Advanced English or higher: Exceptional written and verbal communication skills are required.

Requirements

• Experience with marketplace, two-sided platform, or B2B2C models.
• Familiarity with Direct Selling, retail frontline, or distributor-driven sales environments.
• Experience running messaging experiments and documenting learnings systematically.
• Exposure to enterprise SaaS contexts where the end user and the economic buyer are different people.

What success looks like

• User activation, engagement, and retention metrics are improving quarter over quarter as a result of campaigns and messaging work.
• The marketplace conversion funnel has measurable campaigns running at each stage — not ad hoc, but systematic.
• In-product messaging operates as a real, instrumented channel with regular experiments and documented learnings.
• Internal teams receive consistent, timely, and usable release communication without chasing the product team for it.
• The platform flywheel is visibly supported: campaigns actively reinforce engagement on both the brand and the retailer/seller side.

Benefits

• People-oriented management without bureaucracy.
• Flexible hours.
• 100% remote position.
• 18 working days of annual paid vacation.
• Paid sick leaves.
• Friendly and engaging professional team.
• Learning and development program.
• Accounting and legal support.