[Hiring] Lifecycle Growth & Analytics Manager @Fireclay Tile

Role Description

As the Lifecycle Growth & Analytics Manager, you will work across Fireclay’s homeowner, designer, trade, and commercial customer journeys. You will use data, experimentation, and AI to identify friction, build smarter lifecycle programs, and lead initiatives that improve conversion, retention, and long-term customer value.

This is not a narrow email-production role. You will own the lifecycle-growth experience across email, CRM, direct mail, relevant on-site touchpoints, and measurement—while partnering with Brand, Product, Growth, Sales, Client Success, and Technology. This role reports to the Senior Manager, Integrated Marketing, can be local to Aromas, CA or remote, and is full-time. Compensation: $90K–$110K plus bonus and equity, depending on experience.

Responsibilities

• Own lifecycle strategy and operating rhythm across Fireclay’s homeowner, designer, trade, and commercial journeys.
• Build, map, and continuously improve customer programs across email, CRM, direct mail, and relevant on-site touch points—including welcome, sample follow-up, project nurture, post-purchase, reactivation, and trade engagement.
• Develop the customer data, segmentation, journey mapping, and measurement needed to understand how customers move from interest to sample, project, purchase, repeat purchase, and advocacy.
• Lead the lifecycle measurement foundation: clear conversion definitions, trustworthy reporting, data-quality checks, and visibility into the largest points of friction and opportunity.
• Create a disciplined experimentation program: hypotheses, creative and offer tests, measurement plans, decision thresholds, and clear recommendations on what to scale, stop, or learn next.
• Own the lifecycle side of the Trade Program: activation, education, nurture, reactivation, and retention communications.
• Partner with Brand, Growth and Sales on program strategy, commercial terms, and account ownership.
• Use AI to improve analysis, segmentation, personalization, campaign production, QA, and workflow design—without compromising judgment, data privacy, or the customer experience.
• Partner with Technology on HubSpot–Salesforce data quality, lifecycle-stage alignment, and the systems requirements needed for better growth decisions.

Qualifications

• Experience diagnosing and leading lifecycle or growth initiatives that produced measurable gains in conversion, retention, customer value, or qualified demand.
• Analytically strong and data fluent; able to work from imperfect data, define the right questions, reconcile sources, find meaningful patterns, and turn insight into action.
• Hands-on experience building and improving lifecycle programs in a modern CRM and marketing-automation environment; HubSpot and Salesforce experience are essential.
• Understanding of attribution, experimentation, segmentation, deliverability, and measurement.
• AI-first working style; uses AI thoughtfully to accelerate analysis and execution.
• Experience serving both consumer/design-driven customers and trade or commercial customers is strongly preferred.
• Collaborative, resourceful problem-solver who can earn trust across creative, sales, client-success, and technical teams.

Benefits

• Comprehensive compensation package, including medical, dental, vision, and a 4% 401(k) match.
• PTO (non-exempt) or FTO (exempt), sick time, and other perks.
• Opportunities for professional development, ongoing training, and growth.

Company Description

Fireclay Tile is on a mission to do good by crafting products intentionally, collaboratively, and transparently. We are the makers, who support the dreamers.

• Our Values: Kindness, Honesty, Tread Lightly on the Earth, Measure Twice, Cut Once, and Ganas (Desire).
• Accountable to the B Corp standards, prioritizing People and Planet alongside Profit.
• Committed to "25-35% annual growth" and revolutionizing the tile and design industry.