[Hiring] Lifecycle & Advocacy Marketing Summer Intern @Atlassian

Role Description

This internship sits within our Lifecycle & Advocacy Campaign Marketing organization, focused on boosting customer adoption and engagement. Our mission is to ensure customers who invest in our solutions realize value — by using them, growing their proficiency, loving the experience, and sharing that success with others.

You’ll lead a focused re-engagement initiative designed to increase returning Monthly Active Usage (MAU). This is not a shadowing role — you’ll analyze real customer data, define opportunity segments, build a campaign, measure results, and present insights.

Responsibilities

• Identify Opportunity Segments
  • Identify and analyze three dormant or low-activity customer segments as candidates for return-to-MAU campaigns
  • Evaluate behavioral patterns, engagement drop-offs, and potential reactivation triggers
  • Size the opportunity and assess potential impact
  • Select one priority segment to take from insight to execution
• Build a Reactivation Campaign
  • Develop a lifecycle messaging strategy tailored to your selected segment
  • Design a fully vetted campaign (email, in-product, digital touchpoints)
  • Craft compelling copy that motivates action
  • Partner cross-functionally with analytics and marketing leads
• Measure Impact & Present Insights
  • Track campaign performance and return-to-product behavior
  • Analyze reactivation lift and downstream engagement
  • Identify what drives renewed momentum
  • Deliver a final executive presentation with recommendations for scaling

By the end of the summer, you’ll have built a real Lifecycle Reactivation Playbook with measurable business impact.

Qualifications

• Currently enrolled in a 3 year bachelor degree program and returning to the program after the completion of the internship, graduating by June 2027
• Pursuing a degree in Marketing, English, Communication, or similar
• Strong written and spoken communication English skills
• Experience working in a team environment
• Ability to stay organized while juggling numerous priorities
• Must be flexible and able to learn new software quickly - experience with Lithium/Khoros or other community software, Trello, Confluence, Bunchball/Nitro, and Excel are a plus but not a requirement
• Able to commit to a 12 week full-time (40hrs/week) internship during Summer 2026

Requirements

• You’re a strong fit if you:
  • Love asking “why” and digging into data
  • Can translate insights into clear marketing strategies
  • Write compelling copy that drives action
  • Are curious about customer behavior and engagement psychology
  • Get excited about how marketing fuels adoption and business growth
  • Thrive in both creative and analytical environments
• Bonus if you have experience with:
  • Marketing analytics tools
  • CRM or campaign platforms
  • Conversion-focused writing
  • SaaS, product marketing, or growth marketing

This internship is ideal for someone who wants to move beyond theory and into impact — building campaigns that don’t just get clicks, but bring customers back and keep them growing.

If you’re excited by growth, experimentation, and the challenge of turning insight into action, we’d love to meet you.

Benefits

• Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community.
• Our offerings include health and wellbeing resources, paid volunteer days, and so much more.

Company Description

At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.

To learn more about our culture and hiring process, visit https://go.atlassian.com/crh .