[Hiring] Lead Marketing Management @AT&T

Role Description

Identify, develop, and execute data-driven marketing strategies, programs and capabilities for new and existing products or services to drive brand awareness, customer engagement, and revenue growth.

• Developing Marketing Strategies: Plan and implement comprehensive marketing programs to support organizational objectives, including forecasting future needs and creating strategic responses.
• Campaign Planning and Execution: Develop, execute, and manage marketing campaigns across various channels to achieve business goals.
• Collaboration and Coordination: Work closely with product management and cross-functional teams to identify new marketing opportunities, assess program impact, and promote customer awareness through marketing communication projects.
• Performance Tracking and Reporting: Prepare and analyze marketing activity reports to track and report on campaign performance, ensuring alignment with business objectives.
• Financial Analysis and Budget Management: Conduct financial analysis to allocate marketing budgets effectively, manage expenditures within allocated limits, and align spending with overall marketing and financial goals.

An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.

Qualifications

• Bachelor’s degree (BS/BA) desired.
• 5+ years of related experience.
• Certification is required in some areas.

Requirements

• Travel Required: 25%-50%
• Contact with Customers/Candidates/Clients.
• Safety Sensitivity (Vehicle/Tool/Machine Operation - if applicable).
• Handling/Proximity to Sensitive Information.

Benefits

• Medical/Dental/Vision coverage.
• 401(k) plan.
• Tuition reimbursement program.
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays).
• Paid Parental Leave.
• Paid Caregiver Leave.
• Additional sick leave beyond what state and local law require may be available but is unprotected.
• Adoption Reimbursement.
• Disability Benefits (short term and long term).
• Life and Accidental Death Insurance.
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal.
• Employee Assistance Programs (EAP).
• Extensive employee wellness programs.
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone.