[Hiring] Lead Growth Marketing Strategist @Chevron Federal Credit Union

Role Description

Chevron Federal Credit Union (CFCU) is seeking a Lead Growth Marketing Strategist to lead the strategy, execution, and optimization of digital and lifecycle marketing programs that drive member acquisition, engagement, and product adoption. This role is responsible for designing and delivering end-to-end member journeys, including onboarding, cross-sell, and retention, while directly executing campaigns within marketing automation platforms. The Lead Growth Marketing Strategist will leverage data, technology, and experimentation to improve conversion rates and deliver measurable business outcomes. This position plays a critical role in advancing Marketing as a data-driven growth engine, with accountability for both strategic direction and hands-on execution of lifecycle marketing initiatives.

• Own lifecycle marketing across acquisition, onboarding, engagement, and retention journeys end-to-end
• Design, build, and launch trigger-based and always-on campaigns with defined segmentation and targeting
• Directly execute campaigns in Salesforce Marketing Cloud, including builds, QA, deployment, and scheduling
• Implement and optimize triggered communications (e.g., onboarding milestones, product nudges)
• Establish scalable templates, processes, and workflows to improve execution speed and consistency
• Identify and execute opportunities to improve conversion across email, web, and lifecycle touchpoints
• Lead A/B and multivariate testing to continuously improve engagement and performance
• Define, track, and report on KPIs tied to business outcomes (conversion, product adoption, engagement)
• Partner cross-functionally (Product, Lending, CX, Brand, Technology) to align strategy, execution, and performance

Qualifications

• Bachelor's degree in Marketing, Business, Finance, or related field required
• 5+ years of digital lifecycle marketing experience
• Proven track record of driving measurable growth through marketing campaigns
• Experience leading cross-functional initiatives and influencing stakeholders without direct authority
• Credit union or community banking experience preferred

Requirements

• Strong analytical skills with proficiency in SQL, Tableau, Excel modeling, and data visualization tools
• Experience with marketing automation platforms (Salesforce Marketing Cloud, Braze, or similar) and customer journey orchestration
• Knowledge of A/B testing methodologies, experimentation frameworks, and test-and-learn approaches
• Understanding of digital banking ecosystems and mobile app engagement
• Excellent presentation and communication skills for executive-level stakeholders and cross-functional teams
• Project management capabilities with ability to manage multiple concurrent initiatives and competing priorities
• Strategic thinking balanced with tactical execution and attention to detail

Benefits

• Bonus/incentives for all regular employees
• 401(k) with 8% company contribution
• Medical, dental, and vision insurance for employees and dependents paid at 80%
• PTO and paid sabbaticals
• Tuition reimbursement