[Hiring] Lead Global Integrated Campaigns @Hyland

Role Description

The Lead Global Integrated Campaign Manager is responsible for complex, high-visibility globally integrated campaigns with multi-region or multi-portfolio scope. This role translates business priorities into horizontal campaign strategies, drives alignment across teams, and influences execution standards to deliver meaningful pipeline impact.

• Own strategy, planning, and execution for large-scale, multi-region horizontal integrated campaigns tied to priority sales plays; translate business objectives into integrated campaign strategies with clearly defined pipeline and performance outcomes.
• Serve as a strategic partner to senior marketing and sales stakeholders, ensuring vertical and regional alignment; establish and evangelize audience-specific and/or industry-specific thought leadership strategies.
• Lead advanced campaign performance analysis, insights generation, and optimization recommendations; apply AI-enabled tools and insights to support campaign briefs, personalization, and channel optimization.
• Own the creation of comprehensive campaign briefs in partnership with Product Marketing by defining objectives, target audiences, messaging, and creative requirements; collaborate with campaign strategy teams to review and approve the content mix and tactics to ensure alignment with business goals and maximize impact.
• Partner with international field and partner marketing teams to ensure marketing plans and campaigns are fully integrated and drive global demand and engagement; ensure vertical campaigns ladder up to horizontal campaign strategy and messaging.
• Operate as an innovative thought leader and trusted advisor, contributing to department growth through knowledge sharing and coaching on best practices and market trends; mentor, coach, train, and provide feedback to team members while advising leadership on team capabilities.

Qualifications

• 8–10+ years of B2B integrated or growth marketing experience with a proven track record of delivering pipeline impact through horizontal or multi-channel campaigns.
• Strong strategic thinking, stakeholder influence, and performance optimization skills; ability to operate effectively in ambiguous, fast-paced environments.
• Proven ability to leverage AI tools to enhance marketing output; excellent data gathering, analytical, and problem-solving skills with strong critical thinking capabilities.
• Excellent oral and written communication skills that demonstrate a professional demeanor and the ability to interact with executive presence; excellent facilitation and project management skills.
• Excellent organizational, multi-tasking, and time management skills; strong leadership, sound judgment, and business acumen with the ability to manage projects to completion independently.

Requirements

• Demonstrated ability to influence, motivate, and mobilize team members and business partners; excellent ability to establish rapport, gain trust, and build consensus across diverse stakeholder groups.
• Ability to coach, mentor, and provide feedback to team members in a timely manner; ability to provide guidance and support to developing team members across all levels.
• Excellent ability to develop and use engaging, informative, and compelling presentation methodologies across executive and cross-functional audiences.
• Excellent collaboration skills applied successfully within a team and across all levels of the organization; strong interpersonal skills with the ability to maintain professionalism with those inside and outside the department.
• Excellent critical thinking and problem-solving skills; proven ability to use original thinking to translate goals into the implementation of new ideas and design solutions.

Benefits

• Career development resources.
• Wellbeing programs.
• Innovation practices.

Company Description

Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation.

• Trusted by thousands of organizations worldwide, including many of the Fortune 100.
• Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve.
• Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform.
• The #HylandLife hashtag encompasses our employee-centric culture.
• Hyland supports employees through career development resources, wellbeing programs, and innovation practices.
• We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.