[Hiring] Junior Lifecycle Marketing Manager @Ashbury

Role Description

We are seeking a commercially focused Junior Lifecycle Marketing Manager to develop and deliver targeted, data-driven marketing activity across the customer journey. You will be responsible for managing and optimising lifecycle campaigns, implementing HubSpot workflows, lead scoring, nurture programmes and Marketing-to-Sales conversion within an ABM environment. Reporting to the Head of Marketing, you will play a key part in the delivery of the Ashbury marketing strategy, helping to move prospects from initial engagement through to qualified opportunity, conversion, retention and growth.

Qualifications

• 4-5 years’ experience in B2B Marketing, Lifecycle Marketing, Demand Generation, CRM and/or Marketing Automation.
• Extensive hands-on experience using HubSpot or a comparable marketing automation/CRM platform and Google Analytics/Search Console.
• Strong understanding and experience in building and managing email nurture campaigns, automated workflows and customer journeys.
• Practical and operational exposure to lead scoring, segmentation and lifecycle stages.
• Familiarity managing the Marketing-to-Sales handover, including MQL qualification, lead allocation and follow-up processes.
• Experience analysing campaign performance and using data to optimise engagement, conversion and ROI.
• Demonstrable know-how and experience in working across multiple marketing channels, such as email, website, social, webinars and events.

Requirements

• Develop and manage lead nurture programmes to educate prospects, build engagement and drive sales readiness.
• Refine and optimise lead scoring, qualification and lifecycle criteria in collaboration with Head of Marketing and Sales.
• Monitor engagement and intent signals to identify MQL opportunities and manage the Marketing-to-Sales handover.
• Optimise nurture programmes to move prospects through the sales funnel efficiently.
• Monitor lifecycle performance and identify opportunities for improvement and improve campaign effectiveness and ROI.
• Develop reports and dashboards to track lead progression, conversion rates and campaign effectiveness.
• Analyse customer and campaign data to identify trends and optimisation opportunities.
• Conduct A/B testing across messaging, content, audiences and customer journeys.
• Own and maintain the CRM platform (Hubspot) to ensure data integrity, usability and accuracy of real-time information.
• Identify opportunities to improve workflow automation, personalisation and segmentation.

Benefits

• Home-based role*
• 25 days annual leave plus public holidays as standard*
• Additional annual leave with length of service
• Option to buy additional annual leave
• Charity days and time off to support your favourite charity
• Payroll Charity giving scheme
• Cycle to Work scheme and much more!