[Hiring] JR-165852 SFMC Consultant Senior @Customertimes

Role Description

We are seeking a Marketing Consultant who will be responsible for developing, implementing, and optimizing digital marketing and customer engagement initiatives across inbound and outbound channels. This role combines strong CRM and marketing automation expertise with support for content workflows and cross-functional collaboration with brand, creative, and operational teams. The ideal candidate has both functional and technical knowledge of Salesforce Marketing Cloud (SFMC) and thrives at the intersection of marketing execution, customer data, and content operations.

Purpose of the Role:

• Drive execution of CRM and digital marketing campaigns using SFMC
• Support lifecycle marketing and customer journey optimization
• Ensure smooth coordination between marketing, content, and technical teams
• Contribute to continuous improvement of marketing processes and tools

Job Responsibilities

CRM & Marketing Automation (Primary Focus)

• Execute CRM and digital campaigns using SFMC tools (Email Studio, Journey Builder, Automation Studio, Contact Builder)
• Design, build, and optimize automated customer journeys and lifecycle programs
• Manage end-to-end campaign execution: briefing, segmentation, content coordination, deployment, QA, and reporting
• Develop and optimize personalized communications and multi-step journeys
• Perform A/B testing and analyze campaign performance to improve engagement
• Create and manage data extensions, segments, and data models aligned with campaign needs
• Troubleshoot CRM-related issues (data, deliverability, journeys, automations)
• Provide SFMC best practices and guidance to internal stakeholders
• Contribute to process improvements, templates, and workflow optimization

Content & Digital Operations (Secondary Focus)

• Support content readiness and activation processes across marketing channels
• Collaborate with teams working on PIM and DAM platforms
• Assist with content validation, metadata, taxonomy, and tagging updates
• Ensure accuracy and completeness of product and campaign content before launch
• Coordinate with brand, creative, and content teams to meet channel requirements
• Participate in QA, publishing workflows, and governance processes
• Support user access, approvals, and operational workflows
• Contribute to reporting, service reviews, and continuous improvement initiatives

Requirements

• 3–5 years of hands-on experience with marketing technologies
• 2+ years of experience with Salesforce Marketing Cloud
• Experience working within SFMC delivery or project teams
• Understanding of customer data, segmentation, and consent management
• Experience collaborating with cross-functional teams and external partners (agencies, creatives)
• Exposure to PIM and DAM systems is a plus
• Experience with incident/problem management or ticketing systems is an advantage
• Salesforce Marketing Cloud:
• Email Studio (templates, personalization, dynamic content)
• Journey Builder (multi-step journeys, decision splits, entry sources)
• Automation Studio (data imports, SQL, automations)
• Contact Builder (data models, attribute groups, data extensions)
• Knowledge of AMPscript, SQL, and HTML is a plus
• Data Cloud experience is an advantage
• Familiarity with DAM/PIM tools (e.g., Bynder, inriver) is a plus
• Understanding of ITSM frameworks (e.g., ITIL) is an advantage
• Comfortable with Microsoft tools and analytics platforms
• Strong collaboration and stakeholder management skills
• Proactive, solution-oriented mindset
• Strong organizational skills and attention to detail
• Ability to manage expectations and work with diverse stakeholders
• Customer-focused approach
• Continuous learning mindset and openness to feedback
• Consulting mindset – able to propose solutions, not just identify problems
• English – Full professional proficiency (C2)

Benefits

• Competitive salary
• 100% remote opportunity
• Paid vacation, days off and public holidays
• Opportunities for professional growth and advancement
• A collaborative and innovative work environment
• Support for participation in professional development opportunities (webinars, conferences, trainings, etc.)
• Regular team-building activities and bi-annual company-wide events
• Flexible work environment (in-office, remote, or hybrid depending on preferences and manager approval)