[Hiring] Iterable Lifecycle Marketing Manager @Online Veterinarians

Role Description

We're looking for a Lifecycle Marketing Manager focused on prospect marketing—turning awareness into action through targeted, high-converting email, SMS, and push programs. This role is ideal for someone with 3+ years of hands-on Iterable experience who is data-driven, detail-oriented, and ready to own execution from day one. ITERABLE experience is a must have requirement for this role.

You'll work closely with the LCM Director to build and optimize prospect journeys that drive trial starts, plan conversions, and first-purchase moments.

What You'll Do

• Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in Iterable
• Own day-to-day execution of key prospect moments including:
  • Lead nurture & prospect engagement sequences
  • Trial new conversion programs
  • Abandoned flow re-engagement
  • Promotional and time-sensitive offer campaigns
• Create and maintain journeys, triggers, and recurring campaigns with strong attention to detail
• Partner with growth, design, and CX to ensure prospect messaging is timely, persuasive, and on-brand
• QA campaigns thoroughly (logic, personalization, rendering, links, timing)
• Monitor funnel performance and report on prospect metrics (open rate, CTR, trial starts, conversion rate)
• Support A/B testing of subject lines, content, offers, timing, and segmentation
• Help document and improve prospect lifecycle best practices and templates as the program scales

Qualifications

• 3+ years of lifecycle or CRM marketing experience with a focus on prospect or acquisition marketing
• 3+ years of hands-on Iterable experience required (journeys, triggers, segmentation, A/B testing)
• Strong understanding of prospect segmentation, lead scoring, and conversion-focused messaging
• Comfort working with funnel data to identify gaps and optimize conversion rates
• Extremely detail-oriented with strong QA instincts
• Clear, persuasive writing style that balances urgency with Dutch's warm, trustworthy voice
• Ability to manage multiple campaigns simultaneously in a fast-moving environment
• A bias toward action: ship, learn, iterate

Nice to Have

• Experience in subscription, DTC, or consumer health/wellness
• Familiarity with growth experimentation frameworks and prospect lifecycle measurement
• HTML knowledge for email troubleshooting
• Experience collaborating with paid growth or product marketing teams

Benefits

• $85,000 - $115,000 a year

Why This Role Is Exciting

• You'll own the programs that turn interest in Dutch into membership
• Your work will have a direct, measurable impact on new member acquisition
• You'll help shape how Dutch earns trust before someone ever becomes a member