[Hiring] International Paid Media & Digital Channels Sr. Manager @Workday, Inc.

Role Description

The Workday Digital Channels team is expanding and looking for a strategic, data-driven paid media leader to shape and execute our regional paid media strategy across EMEA and APJ. In this role, you will drive alignment, develop integrated go-to-market approaches, and activate paid media programs that connect our brand to key audiences, foster education, and generate demand.

• Develop and execute paid media strategies across two assigned regions, ensuring alignment with global marketing objectives and local market nuances.
• Own the regional media planning process, channel selection, forecasting, and budget allocation.
• Collaborate with regional marketing leads to translate business goals into measurable paid media initiatives.
• Oversee day-to-day performance management, creating an optimization strategy including pacing, creative rotation, bid adjustments, and targeting refinements, across channels such as social, programmatic, video, display, and emerging platforms relevant to each region.
• Define KPIs and measurement frameworks for each region to ensure consistent performance tracking.
• Manage regional paid media budgets, ensuring efficient spend, accurate forecasting, and strong return on investment.
• Manage relationships with media agencies or platform partners across both regions.
• Create and execute a testing strategy to continue to evolve our go to market channels and use the insights from testing to refine targeting, creative strategy, and channel mix.

Qualifications

• Bachelor’s degree or equivalent experience.
• 10-15 years of experience in Paid Media.
• Deep understanding of the EMEA and APJ digital media landscapes, including regional platforms, audience behaviors, privacy regulations, and market nuances.
• Proven experience leading multi-region paid media strategies with the ability to tailor messaging, channels, and tactics to diverse markets.
• Ability to plan beyond paid media by understanding how demand flows through the full funnel, including impacts on web experiences, SDR outreach, nurture programs, and downstream conversion.
• Comfortable performing analysis and interpreting web analytics in tools such as Adobe Analytics, Tableau, and Salesforce.
• Demonstrated ability to manage budgets, forecast spend, and monitor performance pacing.
• Excellent written and verbal communication skills.

Requirements

• Experience building and iterating on measurement frameworks that unify reporting across regions and surface actionable insights.
• Strong operational mindset, ensuring all programs are supported by the right tracking, data flow, lead routing, and follow-up mechanisms (web, SDRs, marketing ops, nurtures).
• Comfortable navigating ambiguity, setting direction, and driving execution in a fast-moving global environment.
• Self-starter with the ability to work independently and as part of a team.
• Familiarity with project management tools (e.g., JIRA, Workfront, Asana) to manage SEO initiatives across teams.
• Agency experience (preferred).

Benefits

• Flexible work schedule with a combination of in-person and remote work.
• Opportunity to deepen connections and maintain a strong community.
• Support for personal and professional growth.