[Hiring] Integrated Media Planner @Basis

Role Description

This position will be responsible for developing and monitoring media plans. This role will be responsible for managing media fundamentals education while stewarding media execution for a suite of Basis clients. You will contribute by:

• Leveraging a strong understanding of the digital media landscape and the latest Basis products and solutions to craft strong media planning recommendations tied to the overarching strategy.
• Delivering integrated media plans considering all media channels based on clear rationale.
• Maintaining an understanding of all syndicated media tools and how they can contribute to the planning task at hand.
• Collaborating with analytics team to ensure media strategies and reporting insights/deliverables are aligned to business objectives and measures of success.
• Negotiating with vendors to secure the best inventory and pricing available for our clients.
• Providing guidance and assist in shaping Key Performance Indicators (KPI’s) for strategic media plans.
• Cultivating strong internal relationships with associate media planners, ad operations, campaign analytics, and search and social media buyers.
• Operating with a solutions-oriented approach and a high degree of client servicing.
• Contributing to high levels of campaign performance, client satisfaction, and retention, while working alongside the VP and Director of Integrated Client Solutions and Client Development team members.
• Managing insertion orders (IO's), post-IO media plan revisions, and the approval of all publisher IO's for each campaign.
• Actualizing campaigns to ensure campaign budgets and KPI's are met and delivered in full.
• Assisting Finance in billing executions and discrepancies.
• Completing traffic sheets and assisting with gathering creative assets and instructions as needed.

Qualifications

• 2+ years of experience in digital media planning and buying.
• Understanding and interest in programmatic media and real-time bidding.
• Experience working alongside a Demand Side Platform.
• Strategic thinking and proactive client service skills.
• Strong written and verbal communication skills.
• Strong issue resolution and problem-solving capabilities.
• Ability to work well in a cross functional team environment.
• Passion for staying current with the latest research and media tools to guide recommendations.
• Intermediate to Advanced Excel and PowerPoint skills.
• Commitment to creating inclusive, respectful environments where all voices are valued and supported.
• Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.

Requirements

• Hands on DSP buying experience (Bonus Points).
• Previous holistic media planning experience (Bonus Points).
• Experience working with a 3rd party ad server (Bonus Points).
• Experience in digital reporting dashboards such as Datorama (Bonus Points).
• Experience in holistic media planning with a focus on search and social (Bonus Points).
• Basis Certified (Bonus Points).

Benefits

• Flexible work week.
• 401k/RRSP matching.
• Mental health support.
• Paid sabbaticals.
• Generous parental leave.
• Flexible work options.
• Recognition as a top workplace, including Ad Age, #1 Best Places to Work, WorkLife's #1 Most Committed to Work Life Balance, and the Chicago Tribune's Top Workplaces in Chicago.