[Hiring] Integrated Marketing Manager @GreenLight Workforce Solutions Inc

Role Description

We’re looking for a hands-on Integrated Marketing Manager to develop and deliver campaigns across policy and reputation priorities, including data centers, jobs and economic opportunity.

You’ll translate complex issues into clear messaging and integrated plans for consumer, policy and community audiences. You’ll work closely with our policy and reputation marketing lead, internal partners and agencies to bring those plans to life, including in specific markets and local communities.

This role suits someone who combines campaign judgment with strong execution. You can understand a local issue, identify the audience and build a plan that responds to what matters to them.

• Develop campaign strategies and briefs that connect audience insights, policy context and clear objectives.
• Own integrated campaigns from creative development and media planning through launch, optimization and evaluation.
• Adapt messaging and activation plans to local markets, communities and stakeholders.
• Align Global Affairs, Communications, Social, Creative, media, Legal, Research, Product and regional teams around paid, owned and earned campaigns.
• Lead creative, media and production agencies and local partners, owning briefs, scopes, budgets, timelines and success criteria.
• Use research, polling, audience data, campaign results and partner feedback to test, optimize and improve outcomes.

Qualifications

• 8+ years in integrated marketing, public affairs, political or advocacy campaigns, or related work, including 3+ leading complex cross-channel campaigns.
• Experience with local or community-facing campaigns and understand how audiences differ across markets.
• Ability to turn complex or sensitive issues into clear, accurate and relevant messaging.
• Can influence senior leaders and align teams around clear recommendations grounded in audience and performance insights.
• Strong creative judgment, experience managing senior agency relationships and the ability to give clear, actionable feedback.
• Experience delivering campaigns across channels such as TV, OOH, digital, social, performance media, direct mail and events.
• Make sound decisions with incomplete information and adapt quickly in fast-moving, high-scrutiny environments.

Preferred Qualifications

• Experience in technology policy, reputation marketing, legislative affairs or a public affairs agency.
• Experience engaging consumer, policy and institutional audiences.
• Familiarity with AI and the public conversations surrounding its development and use.
• Experience with rapid-response communications or high-stakes launches.

Workplace & Contract Details

• Location and working arrangement: DC, SF, Remote
• Contract duration and anticipated start date: Dec 1 - 6 months