[Hiring] Integrated Marketing Manager @point.me

Role Description

As our team grows and campaigns scale, we’re hiring an Integrated Marketing Manager to keep us aligned, consistent, and moving fast across channels. This role is the connective tissue of the marketing organization - equal parts project manager, partner wrangler, content integrator, and brand steward. You’ll connect the dots across brand, product marketing, PR, content, growth, and creative to ensure campaigns are cohesive, well-briefed, and well executed.

You’ll play a critical role in keeping calendars and launches on track, creative tightly aligned to strategy, our PR engine supported, and our brand consistent across every surface. If you’re highly organized, strategically minded, and thrive in cross-functional environments, this role is built for you.

What You’ll Do

• Integrated Campaign & GTM Execution
  • Support execution of brand and product go-to-market campaigns from brief through launch
  • Translate high-level strategy into clear campaign plans with defined timelines and deliverables
  • Align messaging and assets across social, lifecycle, paid, blog, partnerships, and earned media
• Product Marketing Integration
  • Partner closely with Product feature launches and key product moments
  • Manage cross-channel execution plans based on point.me positioning and messaging frameworks
  • Ensure product narratives are consistent across lifecycle marketing, campaign creative and content
  • Coordinate launch timelines across Brand, Growth, PR, and Lifecycle
  • Help operationalize GTM plans so nothing slips between strategy and execution
• Creative & Editorial Briefing
  • Write clear, strategic briefs for creative, lifecycle marketing, and design teams
  • Brief editorial writers with strong narrative direction and messaging guardrails
  • Coordinate campaign kickoffs and manage cross-functional feedback loops
  • Work with marketing leadership to ensure all creative and content ladders back to campaign objectives and brand standards
• PR & Content Integration
  • Partner closely with PR and our Editor-in-Chief to align campaign timing with media outreach and pitches
  • Coordinate messaging frameworks, talking points, and supporting assets for PR moments
  • Ensure earned media efforts feel integrated — not bolted on
• Marketing Calendar & Cross-Functional Alignment
  • Maintain the master marketing calendar
  • Create visibility across Product, Growth, Lifecycle, Creative, Partnerships, and PR
  • Flag risks early and bring structure to fast-moving initiatives
• Brand Stewardship & Quality Control
  • Act as a brand steward across campaigns, partnerships, and external-facing content
  • Maintain campaign documentation and key messaging frameworks
  • Serve as a detail-oriented final pass before major launches

Qualifications

• 4–7+ years of experience in marketing, brand, product marketing, or integrated campaign roles
• Experience managing cross-channel campaigns
• Proven ability to brief creative and editorial teams clearly and effectively
• Experience collaborating with PR teams on launches and media moments
• Excellent project management and organizational skills
• Clear communicator who is comfortable coordinating across multiple stakeholders
• Strong instincts for brand, storytelling, and campaign pacing

Requirements

• You’re energized by keeping 10 things moving at once, not just finishing one big project
• You notice when messaging feels off-brand before anyone asks you to
• You’d rather over-communicate a risk than let it become a problem
• Are the most organized person in the room
• Care deeply about quality without getting stuck in perfection

Reporting

This role reports to the Head of Brand & Comms and works closely with Marketing, Growth, Product Marketing, Organic Social, Creative, and PR partners.

Benefits

• Competitive salaries
• Ownership with meaningful equity
• Fully-paid Medical, Dental, Vision, HRA for US employees
• 100% distributed workforce, so you can contribute from anywhere
• Open vacation policy
• Paid family leave for all parents

Equal Opportunity Employer

At point.me, we value a diverse team. That's why we are committed to providing equal opportunity employment regardless of race, national or ethnic origin, color, religion, age, sex, sexual orientation, gender identity or expression, marital status, veteran status, disability, or any other protected class. We encourage you to apply and to let us know if you require accommodation during the recruitment process.