[Hiring] Integrated Campaign Manager @SentinelOne

Role Description

As an Integrated Campaign Manager, you will be tasked with owning the strategy behind one of SentinelOne's highest-priority demand generation campaigns. This role is the connective tissue between Product Marketing and Regional Leaders (AMER, EMEA & APJ) to develop a cohesive strategy, working with teams across paid digital, events, webinars, email, and ABM who will execute, and tracking performance through pipeline. It's an ideal role for a marketer who's hands-on, channel-fluent, and driven by pipeline outcomes.

What Will You Do?

• Own the end-to-end integrated campaign strategy, from creative brief through launch, optimization, and reporting.
• Translate Product Marketing positioning and messaging into a cross-channel campaign architecture that connects awareness through pipeline.
• Build and maintain the campaign calendar, managing timelines, deliverables, and dependencies across all internal stakeholders.
• Partner with Campaign Leads and adjacent campaign programs to identify opportunities for cross-campaign synergy or audience overlap.
• Act as the primary point of accountability for campaign performance, owning the KPI dashboard and presenting results to Demand Gen leadership.
• Work with Product Marketing to identify, brief, and activate the campaign content assets needed at each funnel stage.
• Provide messaging feedback and content direction grounded in campaign performance signals and audience insights.
• Jointly plan with partner marketing and sequence partner activation against the core campaign timeline.
• Partner with regional marketing leaders to adapt the campaign to theater-level realities.
• Work with the paid media team on media plans and audience targeting strategies.
• Continuously test, learn, and optimize ad creative, audience targeting, and spend allocation based on performance data.
• Own the audience acquisition, promotion, and follow-up strategy for campaign webinars in collaboration with the Webinars Team.
• Partner with the Email & Lifecycle Marketing Manager to embed the campaign into appropriate nurture tracks and lifecycle journeys.
• Ensure content assets and campaign activations are properly tagged, tracked, and attributable within Salesforce and Tableau.
• Coordinate localization needs for priority markets, and build campaign kits that make regional activation seamless.
• Partner with the ABX team to build account-level targeting lists for the campaign.
• Coordinate personalized campaign plays for strategic accounts, aligning marketing touchpoints with SDR and sales outreach.
• Track account-level engagement and pipeline influence for ABM-targeted accounts within the campaign.
• Define campaign KPIs and own regular reporting cadences.
• Monitor funnel conversion metrics, and bring optimization recommendations to the team.
• Deliver performance readouts to Demand Gen leadership with clear, data-backed recommendations for budget, channel mix, and creative adjustments.

Qualifications

• 3–5 years of B2B marketing experience with a demonstrated focus on integrated campaign management and demand generation.
• Proven track record of taking integrated campaigns to market across multiple channels, including paid digital, events, content/email, and/or ABM.
• Experience working cross-functionally with Product Marketing, Digital, Field Marketing, Content, and Marketing Ops teams.
• Experience marketing in the cybersecurity industry, especially to security operations, or IT/security leadership personas.
• Familiarity with marketing automation and CRM platforms (Marketo and Salesforce).
• Strong project management skills; able to manage multiple stakeholders, timelines, and deliverables simultaneously.
• Analytical mindset with the ability to read campaign performance data, draw conclusions, and communicate recommendations clearly.
• Excellent written communication skills; able to translate complex technical messaging into crisp, compelling campaign briefs and copy directions.
• Experience operating in a matrixed marketing org with both global strategy and regional execution teams.
• Fluency with AI tools in day-to-day marketing workflow.

Nice to have:

• Experience working in a partner-led organization, and familiarity with MSPs/MSSPs, distribution partners, and CSPs.
• Hands-on experience with intent and ABM platforms such as 6sense or DemandBase.
• Familiarity with ABX strategy, including account selection, tiering, and personalized campaign plays.
• Knowledge of multi-touch attribution models and how to accurately tie campaign activities to pipeline in Salesforce.
• Experience building campaigns for multiple markets, including localization and regional adaptation.

Benefits

• Equity & Rewards: Restricted Stock Units (RSUs), Employee Stock Purchase Plan (ESPP).
• Time Off & Wellbeing: Flexible time off, Paid company holidays and paid sick time, Gender-neutral parental leave, Grandparent leave.
• Insurance & Financial Security: Medical, dental, and vision coverage, 401(k) retirement plan with company match, Life and disability insurance, Health and dependent care FSA, Voluntary benefits (hospital, accident, critical illness), Employee Assistance Program (EAP), ARAG pre-paid legal, Nationwide pet insurance, Cancer Care program, Global business travel medical insurance.
• Work Perks & Flexibility: Home office allowance, Mobile phone reimbursement.
• Wellness & Lifestyle: Wellness coach, Wellness/gym reimbursement, Fertility coverage, Adoption & surrogacy reimbursement.