[Hiring] ABM Campaign Strategist @RWS Group

Role Description

Own the marketing strategy for TrainAI, one of our flagship products, across a portfolio of named target accounts. Partner with the sales lead on account planning, then build the account-specific narrative, content and engagement that grow each account from first project to scaled revenue, while contributing to broader cross-account marketing motions.

Key Responsibilities

• Account planning and intelligence
  • Provide input into TrainAI account plans: account research, stakeholder map, key entry points/opportunities for TrainAI, bridge localization relationships into data services, ABM strategy etc.
  • Run continuous account research so positioning and ABM strategy stays current and relevant to what the account is actually doing.
• Account narrative and assets
  • Custom-tailor TrainAI cross-channel communications and ABM campaigns to directly address each account’s specific needs and challenges: personalized, account-specific sales enablement materials (presentations, one-pagers, brochures etc.), proposals/RFP responses, emails, ads, web content etc.
  • Sustain a weekly communications cadence with TrainAI BDM(s), to plan and execute strategic communications into each target account on a regular basis.
• Reporting
  • Work with marketing operations to maintain detailed, real-time TrainAI ABM reporting on key metrics/KPIs: account engagement, buyer engagement, MQAs, sales cycle length, deal size and revenue impact.
• ABM framework
  • Contribute to a shared AI-based TrainAI ABM framework so each successful ABM play transfers to other TrainAI accounts.
• Other cross-account activity
  • Support cross-account TrainAI marketing motions as needed: brand awareness campaigns, organic social media management, value-added content production and event participation.

Qualifications

• 5+ years’ ABM or strategic account marketing experience into large, complex B2B enterprise or hyperscaler accounts with technical buyers and lengthy, multi-stakeholder sales cycles.
• Passionate about the AI industry with a willingness to learn and develop sufficient technical knowledge to be able to hold a real conversation about AI training data with an ML lead.
• AI-first ways of working:
  • Curious, fast-learning and genuinely willing to evolve how they work.
  • Already uses AI to compress research-to-asset from weeks to hours.
  • Keeps judgment on quality – knows when the AI draft is confidently wrong.
  • Grows into extending and improving reusable skills and agents rather than only consuming them.
• Familiar with ABM tech/tools such as 6Sense, Influ2, Mutiny etc.
• Comfortable being the only marketer in the room with sales, and commercially literate – can read a pipeline and a stakeholder map.
• Works fluently across disciplines and specialist teams.

Preferred

• Experience working in the AI data services space a definite plus.

Benefits

• Generous time away from work
  • Start with 25 days of paid time off (15 vacation days and 10 sick days), plus company holidays, a birthday day off, and paid time for volunteering in your community.
• Comprehensive parental leave
  • Enjoy 100% paid parental leave, giving you the time and support you need during life's most important moments.
• Retirement savings support
  • Plan for your future with our 401(k) retirement plan and company match.
• Flexible ways of working
  • Benefit from our company-wide agile work policy, designed to support flexibility, trust, and work-life balance.
• Growth and development opportunities
  • Access ongoing learning, professional development programs, and opportunities to expand your skills and career.
• A collaborative and inclusive culture
  • Join a team of talented, supportive colleagues in a global environment that values diverse perspectives, innovation, and continuous learning.

Location

US, East coast preferred

Base Pay

$90,000 - $100,000 / year. Actual rate of pay may vary based on factors including, but not limited to: position offered, location, education, training, and/or experience. Total compensation may also include variable incentives, bonuses, benefits, and/or other perks, as outlined in any formal offer made.