[Hiring] Instagram Content & Growth Manager @The Recipe Critic

Role Description

We're looking for an experienced Instagram Content & Growth Manager to take ownership of our Instagram strategy and help us continue growing one of the leading food brands online. This is not an entry-level social media role. We're looking for someone with proven experience managing Instagram for a business or brand who understands how to build a content strategy, execute campaigns, analyze performance, and drive meaningful growth. This is a remote, US-based contract position that will require 15-20 hours per week.

What You'll Do

• Instagram Strategy
  • Develop and execute Instagram content strategies that support brand growth and business goals.
  • Plan and manage content calendars around recipe launches, seasonal trends, holidays, and campaigns.
  • Stay current on Instagram trends, new features, and best practices, and recommend new ideas when appropriate.
  • Identify opportunities to increase reach, engagement, followers, and traffic.
• Content Management
  • Schedule and publish Reels, carousel posts, Stories, and feed content.
  • Write engaging captions that align with The Recipe Critic brand voice.
  • Coordinate content launches with our internal team.
  • Ensure content is optimized for Instagram performance.
• Community Management
  • Monitor and respond to comments and direct messages.
  • Foster an engaged, positive community around our brand.
  • Help identify opportunities for audience engagement.
• Analytics & Reporting
  • Track Instagram performance and key metrics.
  • Prepare weekly reports with insights, recommendations, and opportunities for improvement.
  • Use data to guide future content strategy and campaign planning.
• Affiliate & Brand Partnerships
  • Coordinate affiliate promotions within Instagram content.
  • Support sponsored campaigns and brand partnerships.
  • Help ensure affiliate content feels authentic and valuable to our audience.

Qualifications

• 2+ years of professional experience managing Instagram for a business, brand, or creator.
• Experience developing and executing Instagram content strategies and campaigns.
• A strong understanding of Instagram analytics and performance metrics.
• Experience using data to improve engagement and content performance.
• Excellent writing and communication skills.
• Strong organizational and project management skills.
• The ability to manage multiple deadlines in a fast-paced environment.
• A proactive mindset with excellent follow-through and attention to detail.
• The ability to work independently while collaborating with a remote team.

Requirements

• Experience working in the food, lifestyle, or consumer products industry.
• Familiarity with affiliate marketing.
• Experience with Meta Business Suite or other social media scheduling platforms.
• Experience working with influencers or content creators.
• Basic Canva or light photo/video editing skills.

What Success Looks Like

• Consistently execute a thoughtful Instagram strategy.
• Increase engagement, reach, and audience growth over time.
• Keep content organized, planned, and published on schedule.
• Provide valuable insights that help improve performance.
• Take ownership of the Instagram channel with minimal oversight.

Benefits

• We're a small, collaborative team that loves creating content people actually use.
• Everyone has a voice, new ideas are encouraged, and you'll have the opportunity to make a meaningful impact on a brand that reaches millions of people each month.