Role Description
As an Influencer Marketing Specialist, you will take ownership of end-to-end beauty and K-beauty campaigns, working closely with both brands and creators to deliver high-performing, product-driven content.
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Campaign execution & management
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Support end-to-end delivery of influencer campaigns across TikTok, Instagram, and YouTube within the beauty and K-beauty space
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Manage timelines, deliverables, and creator workflows using ClickUp
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Ensure content aligns with brand positioning, product messaging, and current beauty trends
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Creator sourcing & evaluation
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Identify and source high-performing beauty and K-beauty creators
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Evaluate creators based on performance metrics, audience demographics, and content style
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Use tools like Beacons to assess creator ecosystems, link performance, and monetisation behaviour
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Outreach, negotiation & deal management
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Lead outreach to creators and managers to secure partnerships
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Negotiate rates, deliverables, usage rights, and paid media terms
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Structure deals with a commercial understanding of campaign economics (CPM, conversion potential, product margins)
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Content direction & performance
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Contribute ideas for content angles that perform in beauty (before/after, routine integration, hook formats)
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Ensure creator content is authentic and showcases visible product results rather than overly scripted messaging
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Analyse campaign performance (views, engagement, CPM, conversion signals) and feed insights into future creator selection
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Relationship management
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Build long-term relationships with beauty creators and brand partners
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Act as the main point of contact throughout campaigns
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Drive repeat partnerships through strong execution and communication
Qualifications
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1β2 years of experience in influencer marketing, talent management, or social media marketing
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Strong experience within the beauty, skincare, or K-beauty industry
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Deep understanding of TikTok and Instagram beauty content formats
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Fluent English
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High ownership and autonomy. You solve problems independently and don't need to be hand-held
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Strong organisational skills to manage multiple campaigns simultaneously
Requirements
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Korean language (business proficiency) - Bonus
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Existing relationships with beauty or K-beauty creators - Bonus
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Experience with Korean beauty brands or global beauty campaigns - Bonus
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Understanding of skincare product categories and consumer behaviour - Bonus
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Familiarity with ClickUp, Beacons, or Notion - Bonus
Benefits
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Work directly with exciting global beauty and K-beauty brands
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Uncapped commission. Strong performers materially outearn their base
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Real ownership from day one in a fast-scaling agency
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Fully flexible hours, no time tracking, full trust model
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Exposure to both talent management and brand-side strategy