[Hiring] Influencer Marketing Manager @Wm Bolthouse Farms Inc

Role Description

Generous Brands is looking for an experienced, forward-thinking marketer to redefine how we show up across social and cultural moments. You’ll drive overall brand awareness and consumer engagement by supporting our influencer strategy across platforms, guiding high-impact brand partnerships– shaping how consumers experience and connect with Generous Brands.

Job Duties

• Support paid and earned influencer marketing strategies for all product launches and ongoing, evergreen brand initiatives.
• Oversee our internal, long-term influencer program by cultivating strong relationships through regular communications including providing “first looks,” giftings and event invitations.
• Maintain RD program communication including disseminating monthly and quarterly communication updates, product fills, gifting moments and event management.
• Support our external influencer agency who executes day-to-day management for all remaining partner tiers, ensuring their work aligns with our strategic vision and delivers authentic storytelling.
• Spearhead our organic seeding strategy to spark earned conversations, including managing seeding agencies, fulfillment, and creative implementation.
• Own gifting program from creative concepting through fulfillment, including partnering across brand teams, creative teams, production partners and seeding agencies.
• Oversee key influencer events, experiences, and activations, including planning and execution.
• Define, track and optimize KPIs across influencer programs – continuously analyzing performance and identifying opportunities to scale and optimize.
• Manage the influencer budget to maximize the impact of each activation.
• Partner closely with paid media and organic social partners to develop engagement-driving content.
• PR event support as needed.

Qualifications

• Proven track record of developing, executing, and scaling high-impact influencer campaigns across social platforms, including managing macro talent and fostering long-term creator relationships.
• Deep understanding of the creator economy, social media platforms, and content strategy, with the ability to measure performance and optimize results.
• Strong collaboration, communication, and negotiation skills to build relationships with creators, agencies, partners, and internal stakeholders.
• Ability to adapt quickly, multitask effectively, and thrive in a fast-paced, highly collaborative environment.
• Proficiency with influencer sourcing and analytics tools.
• Exceptional aesthetic judgment with a strong attention to detail.
• Appreciation for culture, trends, and emerging platforms, with a pulse on what drives meaningful engagement for target consumers.

Requirements

• 5-7 years of influencer marketing experience in food, beverage, beauty, health & wellness, or lifestyle brands.
• Understanding of influencer performance metrics.
• Strong negotiation, communication, and relationship-building skills.
• Ability to balance creativity with analytical rigor.
• Experience managing budgets and multiple concurrent campaigns or projects.

Preferred Qualifications

• Trend-spotting skills with the ability to activate against competitive, cultural, and social trends.
• Passion for content creation, social platforms, and consumer engagement.
• Proven ability to manage cross-functional teams and external partners to deliver integrated campaigns.
• Entrepreneurial, proactive mindset with the ability to take ownership and drive initiatives end-to-end.
• Experience building and optimizing influencer activation playbooks or workflows.

Benefits

• Medical, Dental & Vision
• Group Life and AD&D
• Voluntary Life and AD&D
• Group Short & Long-Term Disability
• 401(k)
• Paid Time Off
• Flexible Spending Accounts
• Employee Assistance Program
• Gym Membership Discounts