[Hiring] Influencer Marketing Manager @The Branding People Sdn Bhd

Role Description

We're The Branding People, a Malaysia-based digital marketing agency serving brands across Southeast Asia. Our partners are scaling fast, and the demand for high-quality, engaging video content has never been higher. If you're an Influencer Marketing Manager who can oversee street interview content, recruit and mentor creators, ensure consistent social media presence, and drive cost-efficient content expansion and innovation that drives real results — you'll fit right in.

What You'll Be Crafting

• Street Interview & On-Ground Content Projects
  • Own end-to-end execution of street-style content projects.
  • Recruit confident young men/women who can speak well in public.
  • Identify interviewers with potential and groom them.
  • Pair interviewers with suitable videographers.
  • Manage schedules, locations, and logistics.
  • Deploy teams to:
    • Peak clubbing areas
    • Party hotspots
    • Events, campuses, nightlife zones
  • Prepare interviewers with:
    • Rough content direction
    • Sample questions
    • Shooting objectives (tone, vibe, pacing)
  • Ensure content output is consistent, usable, and on-brand.
  • Think like a producer, not just a coordinator.
• Influencer & Talent Grooming Program
  • Scout college students / young creators with social media instinct.
  • Onboard, manage, and mentor them.
  • Help them:
    • Define their on-camera persona
    • Improve content quality
    • Stay consistent and relevant
  • Track performance:
    • Posting consistency
    • Engagement trends
    • Content quality improvement
  • Make hard decisions:
    • Remove underperformers
    • Continuously recruit new talent
    • Groom top performers into long-term brand assets
  • This is creator farming, not influencer buying.
• Social Media Assets & Brand Image
  • Ensure all social channels look alive, modern, and intentional.
  • Maintain a healthy mix of:
    • Street content
    • Influencer-style posts
    • Casual brand content
  • Ensure brand tone, image, and perception are consistent.
  • Work with editors/designers to keep visuals clean and current.
  • Prevent content stagnation or brand fatigue.
• Content Expansion & Creative Brainstorming
  • Constantly ideate new ways to expand reach, such as:
    • New recurring content formats
    • New locations or communities
    • New creator archetypes (e.g. party crowd, campus crowd, lifestyle crowd)
    • Remixing trends into our own formats
  • Proactively pitch new experiments, not wait for instructions.
• Costing & Efficiency Management
  • Manage creator, interviewer, and videographer costs.
  • Optimize spending per content output.
  • Balance:
    • Volume vs quality
    • Reach vs budget
  • Suggest ways to scale content without unnecessary burn.
  • We value efficient growth, not wasteful virality.

Superpowers

• Multiple creators talking about the brand daily.
• Content appearing across feeds, reels, shorts, and stories.
• Growing impressions without direct sales pushes.
• A pipeline of groomed creators replacing weak ones.
• A brand that feels culturally present and socially active.

Benefits

• Freedom to Work from Anywhere: Remote flexibility that empowers deep work and creative flow.
• Upskilling That Actually Changes You: Workshops, coaching, and exposure to brands across SEA with real learning and real growth.
• Lucrative Pay That Reflects Value: Competitive salary packages designed to reward excellence, not just attendance.
• Health & Wellness Support: Benefits that keep your mind sharp and your energy sustainable.
• People Who Want You to Win: A driven team that collaborates, questions, builds — and celebrates progress.
• Plus More — Because We're Still Growing: We refine, improve, and innovate constantly. You grow as we grow.