[Hiring] Influencer Marketing Lead @Wix

Role Description

Base44 is building a new way for people to create software, and we believe creators will be one of the biggest forces shaping how the world discovers what we’re building. We’re looking for someone who is deeply plugged into the creator ecosystem. This is not a traditional influencer marketing role.

• Build and lead Base44’s creator ecosystem from the ground up, helping define how creators become one of our main growth channels.
• Identify and build relationships with creators who genuinely align with Base44’s product, audience, and brand.
• Leverage your deep understanding of the creator landscape to spot emerging voices, cultural trends, and communities.
• Build authentic partnerships with creators across YouTube, LinkedIn, TikTok, Instagram, and other relevant platforms.
• Work closely with creators to help shape content that feels authentic to their audience while maximizing reach, engagement, and overall performance.
• Bring a strong understanding of internet culture and creator dynamics to identify the creators, content formats, and narratives that resonate.
• Collaborate closely with product, growth, and marketing teams to connect creator activity with product launches and strategic company moments.
• Build and continuously refine a scalable creator program that allows Base44 to grow creator partnerships sustainably.
• Measure what works, learn quickly, and continuously improve how creator partnerships translate into awareness, engagement, and product adoption.

Qualifications

• Hands-on experience working in influencer marketing, creator partnerships, or UGC program management at a tech company or startup.
• Deep familiarity with the creator ecosystem: platforms, deal structures, creator vetting, content performance metrics.
• Experience managing a high volume of creator relationships simultaneously.
• Strong operator instincts: fast, organized, and able to close partnerships without a lot of hand-holding.
• Ability to identify creators whose audiences overlap with a product's ideal user.
• Comfortable with ambiguity and building programs that don't have a full playbook yet.
• Excellent communication skills - able to write a great creator brief and a tight performance summary equally well.
• Bonus: experience at a B2B SaaS or AI-adjacent company where you made technical products feel accessible and exciting.

Benefits

• Approximate base compensation is $150,000 - $200,000.
• Company RSUs as part of the compensation package.
• The final offer may vary and will be determined by various factors including candidate profile and ideal qualifications.

Company Description

Base44 is a newly acquired part of Wix, on a mission to change how products and apps get built. Our AI-powered platform allows anyone to create custom applications using natural language - no traditional coding required. We operate like a startup within Wix: fast-moving, collaborative, and focused on solving complex problems with simple, elegant solutions.