[Hiring] Industry Marketing Manager APAC @Zwift

Role Description

We’re looking for an Industry Marketing Manager in the APAC region who is energised by people, places, and relationships. This role is for someone who loves working with retail partners, understands grassroots cycling triathlon communities, and knows how to turn strategy into real-world execution.

• Support regional retail stores, Zwift Ready brands, and distributors.
• Nurture local communities through activations, programs, and consistent touchpoints.
• This is a mid-level role requiring ownership of programs and management of multiple stakeholders.
• Fluency in both Japanese and English is required.

What you’ll do:

• Support and execute regional industry marketing programs for retail partners and distributors.
• Wear multiple hats, from helping set up local events to rolling out regional retail training programs.
• Act as a key marketing point of contact for Zwift Ready brands.
• Help bring Zwift to life in bike shops and community spaces through toolkits, events, and in-store experiences.
• Partner with regional teams to support retail education, product storytelling, and community engagement.
• Assist in building and managing local community programs, including store-led rides, runs, demos, and events.
• Coordinate marketing assets, timelines, and communications across multiple partners.
• Gather insights from retail and community partners and feed them back to internal teams.
• Ensure all activations feel on-brand, authentic, and valuable to partners and Zwifters alike.
• Be the point of contact for any local agencies or supporting marketing functions when required.
• Focus markets include Japan, Australia, New Zealand, South Korea.

Qualifications

• Fluent in Japanese and English.
• Builds trust easily and enjoys working with retailers, brands, and distributors.
• Takes pride in being reliable, responsive, and detail-oriented.
• Leads with empathy and curiosity, especially when supporting local partners.
• Comfortable juggling multiple regions, partners, and priorities.
• Brings a hands-on, roll-up-your-sleeves attitude to execution.
• Communicates clearly and positively—internally and externally.
• Cares deeply about community and understands the power of grassroots marketing.
• Experience working with retail partners, distributors, or brand programs.
• Strong organisational and project management skills.
• Strong understanding of Zwift from a game and technical setup side.
• A passion for cycling.
• Willingness to travel as needed to support stores and events.
• Already an active Zwifter or aware of Zwift.

Bonus Points

• Background in bike shops, run specialty retail, or distributor environments.
• Experience supporting local events, demos, or grassroots programs.
• Multilingual.
• Active on social media and understand the inner workings and purposes of the different platforms.

How to Stand Out Among the Rest

Your resume/CV is enough to show off your skills, accomplishments, and experience. However, if you choose to include a cover letter introducing us to your awesome personality, we will read that too.

We strongly believe that different backgrounds and ideas are a competitive advantage; we hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Zwift is proud to be an Equal Opportunity Employer. If you have a disability or special need that requires accommodation, please let us know by emailing [email protected].