[Hiring] In-store & Retail Marketing Specialist @APAC

Role Description

This role involves executing in-store retail marketing strategies and managing relationships with retail partners to drive sales for Google Pixel in India.

• Execute in-store retail point-of-sale deployments with offline retail partners.
• Execute campaigns and customer-facing experiences in retail stores to drive sales.
• Execute go-to-market strategies for new product launches in stores.
• Develop methods to track effectiveness of retail strategy through measurement and customer research.
• Establish and build channel experience/education as a key pillar for offline retail.
• Be the key point of contact for in-store marketing activities with partner business management teams.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field, or equivalent practical experience.
• 5+ years of experience in retail marketing, channel marketing, point-of-sale (POS) execution within the consumer electronics or FMCG industries.
• 8 years of experience with retail marketing along with an understanding of Google's products and/or OEM/technology industry.
• Experience in managing end-to-end large marketing campaigns/programs.
• Experience working with offline retail partners and/or building great retail experiences.
• Experience in media agency management including working with large budgets.

Requirements

• Proven track record of managing end-to-end large-scale retail deployments and in-store visual merchandising across diverse retail tiers.
• Experience acting as a primary point of contact for external retail partners, distributors, and internal cross-functional teams.
• Ability to travel as needed to partner locations and retail stores across various regions in India.
• Deep understanding of the Indian smartphone landscape and specific consumer behaviors within the premium mobile segment.
• Experience developing measurement frameworks or using customer research data to track the ROI and effectiveness of retail marketing spend.
• Direct experience executing Go-To-Market (GTM) strategies for high-profile hardware or consumer tech product launches.
• Experience in developing retail "education pillars"—creating tools or programs that train floor staff and educate customers on complex product features.
• Ability to navigate a matrixed organization, translating global brand guidelines into culturally relevant local retail executions.
• Exceptional negotiation and presentation skills, with the ability to influence partner business management teams.
• Passion for and inquisitive about AI and new technologies.
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.

Benefits

• Equal opportunity employer committed to creating an inclusive working environment.
• Ambitious environmental goals around sustainability with science-based emissions reduction targets.