Role Description
This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the clientβs time zone.
Location: Fully remote | 9 AM - 5 PM EST
The HubSpot Platform Coordinator will take full ownership of the HubSpot ecosystem, managing the CMS, automation workflows, and contact database to drive conversion and revenue growth. This is a highly hands-on role focused on building, optimizing, and continuously improving web experiences, lifecycle journeys, and data systems through structured testing and performance analysis.
Key Responsibilities
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Website & Landing Page Performance
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Own the HubSpot CMS as a revenue channel, optimizing site experience, user journeys, and conversion architecture
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Build and optimize landing pages, campaign pages, CTAs, and forms with a focus on conversion
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Design and execute A/B and multivariate tests, including hypothesis creation, test structuring, and result analysis
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Develop and maintain templates and modules to support scalable and consistent execution
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Monitor site health, including page speed, mobile responsiveness, form functionality, and technical issues
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Identify friction points and implement CRO improvements in partnership with marketing leadership
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Marketing Automation & Lifecycle Management
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Architect and build HubSpot workflows end-to-end, including logic, timing, branching, and re-enrollment
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Own lifecycle stage architecture and ensure accurate funnel progression
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Design and maintain lead scoring models based on real buying signals
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Apply a testing framework to automation workflows, continuously optimizing performance
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Email Marketing Operations
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Execute and QA email campaigns, including segmentation, personalization, and deliverability monitoring
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Run A/B tests on subject lines, CTAs, timing, and content
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Maintain email list hygiene and ensure accuracy and compliance
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CRM & Contact Database
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Own data quality, including deduplication, field standardization, and governance
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Build and maintain segmentation through smart and active lists
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Manage integrations and troubleshoot data sync issues across platforms
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Platform Governance & Continuous Improvement
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Serve as the internal HubSpot expert for best practices, troubleshooting, and decision-making
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Manage user roles, permissions, and overall platform hygiene
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Stay up to date on HubSpot updates and recommend adoption based on business impact
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Use reporting and dashboards to diagnose performance issues and drive improvements
Qualifications
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5+ years of hands-on HubSpot experience in an environment where it serves as the primary marketing and CRM platform
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Proven experience working across both HubSpot CMS and Marketing Hub
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Experience designing and executing A/B tests across web and email
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Experience managing complex contact databases and integrations
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Experience building landing pages, templates, and modules within HubSpot CMS
Requirements
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Deep expertise in workflow automation, lifecycle management, lead scoring, and segmentation
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Strong understanding of conversion rate optimization and user journey design
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Proficiency in HTML/CSS for in-platform edits
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Familiarity with GTM, pixel tracking, and campaign attribution
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Strong analytical mindset with the ability to translate data into actionable insights
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Systems-thinking approach to marketing, connecting web, automation, and data
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Hands-on, detail-oriented, and accountable for execution and outcomes
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Proactive mindset with the ability to identify and act on opportunities independently
What Success Looks Like
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Clear understanding of platform performance, with prioritized improvements implemented within the first 30 days
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Measurable improvements in site performance, automation workflows, and data quality within 60 days
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A fully optimized HubSpot ecosystem functioning as a growth engine within 90 days
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Consistent testing cadence driving ongoing improvements in conversion and engagement
Opportunity
This is a high-impact opportunity to take full ownership of a critical growth platform within a fast-paced organization. You will play a central role in transforming HubSpot into a scalable revenue engine, driving measurable improvements across the entire customer journey while continuously optimizing performance through testing and data-driven decision-making.
Application Process
To be considered for this role these steps need to be followed:
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Fill in the application form
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Record a video showcasing your skill sets