[Hiring] HubSpot Automation & CRM Specialist @Hunt St

Role Description

We are looking for a HubSpot specialist to own, build, and continuously improve our lifecycle marketing and CRM system. This is not a generalist marketing role. The focus is on:

• Designing and implementing end-to-end workflows
• Structuring and maintaining clean CRM data
• Improving lead conversion across the funnel

You will work closely with our growth and development teams to ensure that all customer interactions — from first touch through to purchase — are captured, tracked, and optimised inside HubSpot.

Key Responsibilities

• Design, build, and optimise HubSpot workflows (lead nurture, lifecycle stages, automation logic)
• Take ownership of improving lead-to-customer conversion across key funnels
• Own and maintain CRM structure, including properties, pipelines, and lifecycle stages
• Build and manage lead funnels, including test ride bookings, D2C purchase journeys, and B2B / dealer leads
• Implement lead scoring and segmentation
• Ensure data accuracy and consistency across HubSpot and integrated systems
• Work closely with developers to define tracking requirements and ensure accurate data capture into HubSpot
• Build and maintain dashboards for conversion rates, funnel performance, and lead quality
• Identify and fix issues such as broken workflows, duplicate data, and poor attribution

Qualifications

• Strong hands-on experience with HubSpot (workflows, CRM structure, automation)
• Proven experience building multi-step, logic-based workflows
• Experience owning or managing a CRM system end-to-end
• Strong understanding of lead funnels, conversion optimisation, and lifecycle marketing
• Experience integrating HubSpot with other systems (e.g. Shopify)
• Experience debugging workflow issues, data inconsistencies, and attribution gaps
• Strong analytical skills (ability to interpret and act on data)

What We’re NOT Looking For

• General digital marketers (SEO, social media, content-heavy roles)
• Candidates who have only executed campaigns but not built systems
• Agency profiles focused on multiple clients rather than owning one system

Work Arrangement & Expectations

This is a remote role that will be set up as an independent contractor engagement. To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)