[Hiring] Head of Web Experience & CRO @AtlasBrands

Role Description

What You'll Do:

• Audit & Executive Transition: Complete a full audit of all live brand pages, offers, third-party checkouts, and post-purchase upsell flows; present a prioritized test roadmap across 10+ SKUs/brands. Fully relieve executive leadership from day-to-day website and CRO troubleshooting, ensuring every escalation comes with a recommended solution.
• Hands-On Pre-Sales & Copywriting Engine: Own the ideation, copywriting, and end-to-end creation of high-converting pre-sales pages (advertorials, listicles, comparison pages). Personally draft direct-response copy that aligns with winning ad angles rather than just managing external copywriters.
• High-Velocity CRO & A/B Testing Execution: Drive deep CRO expertise to ideate, build, and launch high-velocity A/B tests spanning product pages, advertorials, slide carts, third-party checkout flows, and post-purchase one-click upsells. Ensure every test targets the highest expected-lift backlog item with written hypotheses, rigorous statistical methodology, and proper sample sizing.
• Building From Scratch & Multi-Brand Scaling: Build brand-new funnels, landing pages, and checkout flows from scratch across a broad portfolio (managing 10+ SKUs/brands concurrently) rather than relying solely on incremental page optimizations.
• Compounding Metric Lifts: Maintain a high test win rate with statistical significance, shipping consistent wins per brand to drive compounding gains across on-page conversion, checkout order value, and post-purchase upsell take rates.
• Cross-Brand Intelligence & Creative Congruency: Log all test outcomes in a shared win library and adapt winning checkout and upsell structures across relevant portfolio brands. Sync weekly with Performance Creative to ship congruent pre-landers and product page variants for all validated ad angles.
• Technical Health & Tracking: Maintain bug-free product launches, optimize third-party checkout and upsell integrations, resolve minor technical issues rapidly, and fix critical incidents (outages, broken checkouts, lost tracking) immediately.
• AI Dashboards & Department Building: Build live AI-driven dashboards (using Claude) tracking step-by-step conversion rates, order values, one-click upsell conversion rates, and profit per visitor. Grade current talent and fully staff the department with A-players to dramatically accelerate brief-to-live production speed.

Qualifications

• Direct-Response Funnel Mastery: Deep, hands-on experience ideating, drafting copy for, building from scratch, and systematically optimizing pre-landers, advertorials, listicles, product detail pages, offers, third-party checkouts, and post-purchase upsell funnels.
• Third-Party Checkout & One-Click Upsell Expertise: Proven, deep experience configuring, customizing, and scaling third-party checkout engines (specifically Phoenix, Checkout Champ, Sticky IO, or custom headless/API checkout platforms) to maximize checkout conversion and post-purchase one-click upsell take rates.
• AOV Optimization & Offer Architecture: Mastery of post-purchase offer structuring, downsells, order bumps, bundle logic, and subscription conversion tactics that directly increase customer lifetime value and profit per visit.
• Experimentation Rigor: Expert ability to rank backlogs by expected lift, write sharp hypotheses, size sample sets accurately, and interpret statistical significance without calling tests early.
• Multi-Brand Leadership: Demonstrated track record leading website, web experience, and CRO strategies across multiple e-commerce/DTC brands simultaneously through shared systems and teams (ideally 10 SKUs, products, or brands at once (or more).
• Analytics Depth: Advanced data literacy; ability to spot tracking gaps, checkout attribution errors, and funnel drop-offs before anyone asks.
• AI & Technical Tooling: Daily application of AI (Claude/LLMs) to build pages, write copy, analyze tests, run QA, and build dashboards.