[Hiring] Head of Social Commerce & Growth @Sterry

Role Description

We're building our fashion brand in China from scratch — and we need someone who's done this before. You'll own the full China growth playbook: brand presence, creator partnerships, and revenue. No agency hand-holding. No Tmall dependency. Just a lean, high-margin DTC model built on social commerce and private traffic — with you at the helm.

What You'll Do

• Grow the brand on Xiaohongshu
• Run KOC and KOL seeding campaigns that build real brand credibility — not just impressions.
• Drive sales on Douyin
• Work with MCNs and creators to produce short-video and live-stream content that converts, not just entertains.
• Build retention on WeChat
• Funnel social traffic into our WeChat Mini-Program store.
• Manage community groups that drive repeat purchases and loyalty.
• Localize with taste
• Adapt our global fashion identity into content that genuinely resonates with Chinese consumers — emotionally and aesthetically.
• Own the numbers
• You set the strategy, manage the budget, and are accountable for GMV, CAC, and margin.

Qualifications

• 3+ years growing a Western fashion or lifestyle brand in China
• Hands-on experience on Xiaohongshu, Douyin, and/or WeChat Mini Programs — you know what works today
• An existing network of KOLs, KOCs, and MCN partners you can activate quickly
• Fluent in Mandarin; professional in English
• Data-driven, but with genuine brand sensibility and fashion taste
• A builder — you'd rather create something than manage something already built

What You Get

• Executive compensation with incentives tied to GMV and profitability
• Full ownership of the China business — strategy, execution, and results
• Remote flexibility and autonomy
• MPF + Paid Time Off

Apply

Send your resume and a short cover letter via our Jazz HR portal. Only shortlisted candidates will be contacted.

Company Description

STERRY Limited is an equal opportunity employer.