[Hiring] Head of Shorts Testing @Changing Lives Productions LLC

Role Description

The Head of Testing will be responsible for turning completed short-form edits into fully optimized, publish-ready videos. This role owns the testing process from the first hypothesis through final recommendation, ensuring the version we publish has the highest probability of success.

• Own each short after post-production and carry it through testing, iteration, and final optimization before public release.
• Create four to five strategically different versions of each short, including alternate hooks, openings, pacing, story structure, calls to action, and endings.
• Manage testing assistant to set up Instagram Trial Reels and Facebook A/B tests, then run follow-up tests when the first results reveal additional opportunities.
• Review hook rate, retention charts, drop-off points, completion rate, engagement, and other platform signals to diagnose where viewers lose interest.
• Recommend and execute edit changes based on the data, including requesting new voiceover from Dhar when a stronger test requires it.
• Create clear reporting systems that track every version, hypothesis, result, learning, next step, and final publishing recommendation.
• Compare test performance with live-post performance to develop KPIs and minimum thresholds that increase the probability of a successful public release.

Qualifications

• 3+ years of experience analyzing social media content performance, preferably within short-form video, digital media, or the creator economy.
• Deep working knowledge of Instagram, Facebook, TikTok, and YouTube performance metrics, with particular strength in hook rate and audience retention.
• A proven ability to turn retention-chart dips and platform data into specific creative and editorial recommendations.
• Hands-on short-form editing experience; the ideal candidate can personally create alternate hooks, endings, pacing variations, and test versions.
• Strong understanding of viral storytelling, viewer psychology, opening-image selection, pacing, payoff, and platform-specific audience behavior.
• Experience building dashboards, reports, testing frameworks, and practical KPIs that creative teams can use to make publishing decisions.
• Strong ownership, attention to detail, and the ability to manage multiple videos and testing cycles at once without losing version control.

Requirements

• The Head of Testing will report directly to the Head of Shorts.
• The Head of Testing will oversee one Testing Assistant and lead the day-to-day workflow of the Shorts Testing Team.

Benefits

• The role is remote.
• This is a full-time role. The typical schedule is Monday through Friday, with specific hours and flexibility discussed during the interview.
• Testing cycles may occasionally require timely review of live platform results.