[Hiring] Head of Product Marketing @Rocket.Chat

Role Description

This is a hands-on, individual-contributor role, with the expectation that you'll help build out the function over time. You'll own how Rocket.Chat's product shows up in the market: what we say about it, who we say it to, and how sales and partners bring it to customers. We're looking for a self-starter who's comfortable in a fast-paced, still-evolving environment — someone who thrives on change and demonstrates strong resilience.

• Work closely with Product, Sales, and the rest of the Marketing team.
• Focus on a narrow and specific set of buyers including defense programs, intelligence agencies, NATO bodies, and European ministries of defence.

Qualifications

• At least 5 years in product marketing at a B2B or enterprise software company, owning messaging, positioning, and product launches end-to-end.
• Experience running product marketing at early-stage, growth-stage software start-ups.
• A track record of translating technical product capabilities into clear, credible messaging for both technical and business buyers.
• Experience building sales and partner enablement content that actually gets used.
• Comfort working cross-functionally with Product, Sales, and Partner teams, and owning outcomes.
• The ability to sit at the crossroads of Product, Sales, Partners, and Marketing, build alignment across them, and influence decisions that move the business forward.
• The ability to get genuinely fluent in highly technical product concepts (security architecture, deployment models, compliance frameworks) and in the technical audiences we sell to.
• Strong writing skills — ability to move between a one-pager, a battle card, and a customer story without losing our voice.
• A resilient self-starter, comfortable in a fast-paced, low-hierarchy environment.
• Ability to prioritize high impact projects while juggling requests from multiple parts of the business.

Requirements

• Experience in security, government, defense, critical infrastructure, or secure communications — this is a huge plus given our ICP, but not a requirement.
• Experience with analyst relations or peer-review programs.
• Familiarity with open-source go-to-market models.

Soft Skills

• Passion: Genuine enthusiasm for what you do and how it contributes to our company's mission.
• Dream: Proactively seek out opportunities and challenges to achieve extraordinary results.
• Own: Take ownership of your work, set high standards for yourself, and be accountable for outcomes.
• Trust: Recognizing the importance of trust and support and actively working towards a collaborative and inclusive workplace.
• Share: Communicating openly and transparently, ensuring clarity and honesty in interactions.

What You'll Do

• Lead go-to-market for major and minor product releases, and for new capabilities as they ship.
• Translate product capabilities into messaging that resonates with technical and executive buyers alike.
• Own core messaging and positioning across our audiences, from enterprise IT buyers to government and defense stakeholders.
• Craft value messaging that connects technical capabilities to the outcomes our buyers actually care about.
• Build and maintain product and competitive battle cards that give sales a real edge in-deal.
• Run internal enablement so our go-to-market (GTM) organization understands what we're launching and why it matters.
• Build partner enablement materials that help our channel sell Rocket.Chat effectively.
• Own the core library of sales decks, one-pagers, website use-case pages, and other materials sales and marketing rely on.
• Produce customer stories with ICP customers that show proof of the value we deliver.
• Maintain our AI-assisted marketing repository in GitHub — the shared source of truth for positioning, competitive intel, and messaging.
• Maintain contact and ICP data that keeps our targeting sharp.
• Support pricing decisions and packaging discussions when needed.
• Contribute to analyst relations work and peer-review platforms as opportunities come up.

Benefits

• Fully Remote & Flexible Working Hours
• Flexible Paid Time Off, Holidays and Vacation
• Company Laptop
• Remote Benefit: iTalki, Courses and Books
• Stock Options
• Multicultural Environment
• Vibrant Company Culture