[Hiring] Head of PPC @JobRack

Role Description

As Head of PPC, you will lead TCMS's paid advertising efforts, creating and executing multi-platform search strategies for tree service companies nationwide. You’ll manage campaigns, optimize performance, lead a team, and advise key clients. Your role will involve strategy development, day-to-day campaign management, performance tracking, and ensuring exceptional results through data-driven decisions.

• Strategy Development:
  • Create tailored paid search strategies to increase visibility and generate high-quality leads across platforms like Google Ads, Microsoft Ads, Facebook, Instagram, YouTube, and others.
  • Work with digital marketing teams to develop cohesive, omnichannel marketing strategies.
• Campaign Management:
  • Oversee daily search marketing activities, including campaign planning, keyword research, A/B testing, and optimization.
  • Ensure timely delivery through best practices and QA processes.
  • Explore new paid search opportunities to drive growth.
  • Stay updated on trends in the tree care industry to adjust campaigns accordingly.
• Performance Tracking & Optimization:
  • Build campaign attribution models and reporting systems to measure effectiveness.
  • Track KPIs like lead volume, cost per lead, conversion rates, and ROI, using data to drive improvements.
  • Monitor market conditions and competitive trends to maintain a competitive edge.
  • Manage budgets and pacing to maximize ROI and lead generation.
• Team Leadership:
  • Lead and mentor the paid search team, ensuring performance targets are met.
  • Manage resource needs and team structure.
  • Oversee the Lead Tracking team to ensure accurate tracking and reporting.
• Client & Internal Communication:
  • Act as the primary point of contact for key accounts, participating in client communications and meetings.
  • Work with Client Success Managers to optimize the client experience throughout the lifecycle.

Qualifications

• 5+ years of experience in paid search for lead generation (not e-commerce), with expertise in strategic planning, campaign management, and optimizing acquisition costs and ROAS.
• Extensive experience (3+ years) managing Google Ads accounts with monthly budgets under $5K, specifically for local service companies.
• Proven ability to manage 20+ accounts simultaneously of this size and type on a monthly basis.
• Advertising agency experience is preferred, along with a strong track record in lead gen, particularly in home services or similar industries.
• Deep knowledge of platforms like Google Ads, Meta, YouTube, Google Local Services Ads, and CTV.
• Experience in leading and developing teams, with a strong portfolio of campaign performance and ROI optimization.
• Expertise in conversion tracking, attribution modeling, and analytics tools, as well as campaign automation and bid management.
• The ability to manage competing priorities across multiple accounts and adapt strategies based on emerging trends.

Requirements

• Advanced proficiency in Google Ads, Google Analytics, Meta Ads Manager, and lead tracking tools.
• Familiarity with CRM systems, data analysis, and landing page optimization.
• Google certification in at least two of the following: Google Ads Search, Google Ads Display, Google Ads Video.
• Excellent written and spoken English with the ability to communicate effectively with global teams and US clients.
• Strong analytical and problem-solving skills, with the ability to lead and motivate teams, prioritize tasks, and explain complex strategies clearly.
• Adaptable and eager to stay current with industry changes.

Benefits

• Salary: $3,000 - $4,500 per month, depending on experience*
• Full-time, fully remote position
• 18 days PTO (including US Holidays) and 4 days sick leave
• Professional growth opportunities and industry training